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How a New York Agency Revamped Its Web Presence to Attract and Retain Clients — RISMedia

How a New York Agency Revamped Its Web Presence to Attract and Retain Clients
Written by publishing team

After developing marketing, websites, and content for the healthcare industry, financial institutions, TV networks, and World Wrestling Entertainment, SungJin Yun wanted to bring his experience to life in a new way. When he had the opportunity to help nurture a new web presence that would enable Daniel Gale Sotheby’s International Realty to attract and retain clients in today’s competitive environment, it seemed like a perfect fit.

“I’ve heard from friends in real estate that the industry has always been five to 10 years behind when it comes to technology, web design, marketing, content development, or email,” Yoon says. “But when they asked for solutions, all I can say is that solutions do exist.”

As Senior Director of Digital Strategy at Daniel Gale Sotheby’s International Realty on Long Island, New York, Yoon saw an opportunity to voice an opinion on a brokerage that was on the verge of exponential growth.

With 25 offices, 1,000 agents, and $4 billion in sales last year, Yoon was passionate about helping the century-old brand shine online with easy-to-use web features that better attract and retain customers. At the same time, he wanted to offer improved functionality to his agent team while providing real-time information so marketing colleagues and executives could better allocate resources.

Arriving at the company in 2019, Yoon didn’t take long to notice a variety of red flags causing concern with the recently retained web seller.

“They were really a long way off, but we found a lot of things that led us to believe we couldn’t launch with this partner,” Yoon says of the new web project.

After careful consideration, Yoon and his employer made the call to Axle and began working with real estate site managers—a decision Yoon impressed after speaking with CEO Morgan Carey.

“Morgan has personally invested in making sure we’ll have a successful website,” Yoon says. “We were looking for a partner, not a seller whose only concern was how much money we could spend, and Morgan took the reins and said he would be our project manager. And I took it upon himself.”

In preparation to begin unveiling their new web presence, powered by the Renaissance platform for real estate webmasters, Yoon anticipates a few important things to happen when the transition and new integration is complete.

“We want to drive with the consumer experience to the fullest. A lot of our traffic comes from community pages, so we want to emphasize and enhance that on our new website,” Yoon explains.

“I hope to see a greater influx of lead generation that I can use as a talking point between agents and sellers,” he adds. “I want to make sure we have better search visibility and work better when people specifically search for listings. I also want to show that we’re innovative. We’ve been around for 100 years, but we’re not old. We’re experienced, and we want every visitor to come to our site at Internet and say, “Hey, I want a relationship with this brand.”

Yun is so confident in his team’s ability to work alongside Real Estate Webmasters that he didn’t turn down when CEO Deirdre O’Connell challenged her digital marketing team to help the company double its sales to $8 billion in the first year of the new web platform’s integration.

“Hopefully it’s $10 billion,” Yoon says with a laugh. “I know CEOs like to double things up, but I’m trying to get past the goal.”

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