The Shangri-La Group’s hotel brand has extended its partnership with 8traordinary as its regional social media agency for another year until December 2022. The extension marks their second year of partnership, under which 8traordinary will continue to provide social media strategy and management, content planning, campaign management and creative services to JEN.
“We forged a fantastic partnership with JEN last year and are excited to be able to extend this partnership into 2022! Branding and marketing for hotels and resorts should be all about destinations, experiences and community,” said Jeffrey Lim, founder and managing director of 8traordinary, at 8traordinary. He added, “We love the opportunity to work with like-minded brands like JEN in redefining the new Asia experience across more than eight cities in Asia through different social media stories and campaigns.”
The brand currently operates in Beijing, Hong Kong, Johor, Maldives, Manila, Penang, Shenyang and Singapore, and plans to launch a hotel in Shenzhen later this year. The brand said after rebranding in the fourth quarter of 2020, JEN has evolved to be the face of New Asia and embody Asian hospitality by building communities and exchanging experiences.
“Working with 8traordinary. has been fantastic and fruitful. They understood our brand, our target audience, and trends, and helped us create relevant content and campaigns to achieve the desired results,” said Kevin Seo, Vice President of JEN.
Last year, Jin jumped The growing hype for NFTs A donation of NFT artwork featuring Bruce Lee was unveiled. In an Instagram post, the brand encouraged consumers to participate in the giveaway by tagging a friend and following their Instagram page. The giveaway spanned across the eight cities where JEN is present.
This post was performed in association with 8traordinary. In a statement to interactive marketing, Lim said, “NFTs have opened new possibilities and opportunities for artists, brands and those in the creative industry. They are changing how the world contributes to and value art. I believe NFTs are here to stay and I am excited to start this ever-evolving journey with JEN, a fashion pioneer. In Asia “.
Asia contributes to some of the best social media marketing business today, and as such, MARKETING-INTERACTIVE is delighted to present you Hashtag Asia. As Asia’s first dedicated social media award show, Hashtag Asia strives to honor and recognize the best social media work from Asia.
Hotel JEN is jumping on the NFT hype with a regional giveaway of Bruce Lee art via Instagram