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HATCH The Agency Nabs Dorothy Urlich to Lead New Talent Venture | News

HATCH The Agency Nabs Dorothy Urlich to Lead New Talent Venture | News
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BOSTON – (BUSINESS WIRE) – January 10, 2022 –

HATCH The Agency (HATCH), a national branding and creative agency, announced today that it has appointed Dorothy Orlich as President of HATCH Talent, the agency’s new full-service arm for the recruitment and hiring of creative talent.

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Dorothy Orlich, President of HATCH Talent (Image: Business Wire)

Prior to joining HATCH Talent, Dorothy was Head of Global Creative Operations at IDEXX. Prior to IDEXX, Dorothy helped set up two creative agencies as COO at HeyLet’sGo and CMO at Sleek Machine. Previous professional roles include hiatus at Hill Holliday, Mullen and Fidelity Investments. Her leadership positions have included in-house agency standing, talent recruitment, production, new business development, creative management, and project management. Urlich has a deep understanding of how daily control of people, budgets, and deadlines affects creative output and outcomes.

“Dorothy is known for her incredible networking and team building skills throughout the creative industry, and we are thrilled that she will lead the HATCH Talent,” said Jennifer Harrington, CEO and founder of HATCH The Agency. “With Dorothy’s expertise and leadership, we will redefine creative hiring, creating a path to help our network and our customers plan for a great creative future with their brands and business.”

The agency will now offer clients several options to fill creative needs.

  • talent: Offer to meet the immediate needs of creative talent. By connecting clients with the right creative talent – social media freelancers, writers, creative team, designers; This option helps clients meet a specific and immediate need or helps them build their own internal agency – with talent that perfectly aligns with their culture and brand.
  • projectsFor anyone who needs to move quickly and doesn’t have the time or interest in dealing with classes. The project-based approach is a flexible alternative to the trappings of AOR relationships with a more efficient and collaborative process to deliver efficient and memorable work.
  • Subscription: A first-of-its-kind, low-cost partnership model designed to meet the modern needs of the brand. With access to core agency services, a subscription allows clients to remain as a core team while completing key services for larger projects.

“I couldn’t be more excited to launch, lead, and build a new creative talent acquisition project. Since the onset of COVID-19 and now with the ‘Great Resignation,’ staffing has been a massive challenge for all industries, but especially the creative field,” said Dorothy Orlich, President of HATCH Talent. We meet the need and provide vetted talent, allowing clients to expand or shrink as needed, and at the same time, grow their business. I have always been the champion of creative career paths, and I am happy to focus full time on helping creative people find the roles they are most passionate about.”

About HATCH Talent

HATCH Talent was launched to help clients solve their talent and creative talent crisis by identifying opportunities that match their interests and skills. To learn more, please visit

About Hatch Agency

At HATCH, we make creativity an accessible tool for brands. We are a close-knit core of strategic and creative thinkers who know our clients and understand how to help them win. We apply our fast, collaborative and transparent process to deliver brand strategy, advertising, design, digital experiences and more. To learn more, please visit

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Amy Phillips


Keyword: Massachusetts, United States, North America

Industry keyword: advertising communication – professional services – other communication – human resources

Source: Hatch Agency

Copyright Business Wire 2022.

Published: 01/10/2022 07:00 AM / Disc: 01/10/2022 07:02 AM

Copyright Business Wire 2022.


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