updated: Jan 12 2022 15:29 he
Mumbai (Maharashtra) / New Delhi [India], Jan 12 (ANI/BusinessWire India): Goldmine Advertising, a leading independent agency in India, today announced that it has won the advertising and marketing authorization for “India Post Payments Bank” following a multi-agency presentation following the Open RFP process. by the bank.
As part of the mandate, Goldmine will be responsible for the entire advertising and marketing strategy, content development, social media, ATL & BTL activities and the digital marketing needs of the Postal Payments Bank of India over the next two years. The agency will play a crucial role in building the brand’s position and brand visibility.
Goldmine Advertising is also rated as one of the IPPB’s media production agencies.
The India Postal Payments Bank (IPPB) is established under the Post Department, Ministry of Communications with 100% equity owned by the Government of India. The bank was set up with a vision to build the most accessible, affordable and reliable bank for the common man in India. The primary mission of the IPPB is to remove barriers for unbanked and underbanked people to reach the last mile by leveraging a network of 155,000 post offices (135,000 in rural areas) and more than 300,000 postal employees.
IPPB’s reach and operating model are built on the core pillars of India Stack – enabling paperless, cashless and zero-to-me banking in a simple and secure way at customers’ doorsteps, through a smartphone and integrated CBS biometric device.
Leveraging frugal innovation with a heavy emphasis on ease of banking for the masses, IPPB offers simple and affordable banking solutions through easy-to-use interfaces available in 13 languages.
IPPB is committed to providing a boost to a cashless economy and contributing to the vision of digital India. India will prosper when every citizen has an equal opportunity to become secure and financially empowered. For IPPB, every customer is important; Every transaction counts, and every deposit counts.
This story is provided by BusinessWire India. ANI will not be responsible in any way for the content of this article. (Ani / Business Wire India)