Yonkers, Westchester County, New York – January 6, 2022 – When it comes to getting advice on any topic, you want to be one of the best in the business.
We want to share with you some of the best tips for your digital marketing strategies, specifically SEO, from Kevin Miller.
Miller, founder of one of the leading SEO companies known as GR0, is one of the most experienced digital marketing professionals, having helped a group of people and companies achieve success online, whether it was a startup or an existing company.
Some of the awards he has earned include studying business at Georgetown University and working for one of the most successful companies in the world — Google. From there, he became a director at companies such as Spire and Opendoor.
Miller’s behind-the-scenes knowledge of how search engines like Google work and what it takes for a business to appear online makes him one of the best experts for SEO tips.
So, whether you’re looking to build a website or boost your brand’s online presence, we’ve been fortunate enough to gather Miller’s best SEO tips that you can consider for your online success.
Everything Miller recommends to improve your SEO in 2022.
1. Take the time to create a great website
Even if you have the best SEO and digital marketing strategies to get people to your website, you will never see the conversions you want if your website doesn’t offer a high quality user experience. In addition, many people forget that your actual website will also affect their SEO. So there are a few things you want to make sure that your website should do just that. This includes having a sitemap, the ability to share your own content that you publish on your website, high-quality images that you have the right to share, and even engaging videos that can be accessed for viewing on any mobile device. And of course, take the time to make your website clear, clean and easy to navigate.
2. Show your expert voice
People want to be directed to sources of information who are experts in a particular topic. So don’t be shy about showing off how much you know about topics relevant to your brand. This means that you can spend time in your SEO blog post or on your website to showcase the knowledge you have about the industry or topics related to your industry, rather than just trying to hard sell your products themselves.
3. Keyword position is important
Not only does it matter what kind of keywords you use, it also matters where you use them. In general, you’ll want to place your SEO keywords on content pages that you want to appear in your SEO rankings. As a general rule, make sure your keywords appear in your page title tag, website URL, and within the first 100 words of your written content. Again, consistency is vital when it comes to optimizing your keywords.
4. Suggested keywords
So how do you know which keywords to use? Well, there is an easy DIY hack that you can try on your own. You can search places like Google, Wikipedia, Youtube, and Bing to find good keyword phrases that might be related to your goal. For example, if you want to find good keyword phrases for a public speaking class, just go to all these different search engine options, type “public public speaking,” and see the most popular searches associated with that term. Of course, another great way to make sure your keywords stick is to collaborate with SEO professionals who can do all this for you with verifiable results.
5. Study your competition
As with anything in life, you can learn from your competition. Watch how people in your field are talking to online audiences, review their websites and social media platforms, read their blog posts and see where you can get one part of them. You’ll want to set some goals for yourself in your industry which means that you appear at the top of Google searches when someone searches for something related to your product or industry. The more you understand your competition, the easier it will be for you to make your way to the top.
These are just some of the ways the best in the business recommend improving your SEO success.