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Franklin Williams Joins AREA 23 as EVP, Director of Experience Design – PharmaLive

Franklin Williams Joins AREA 23 as EVP, Director of Experience Design – PharmaLive
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Franklin Williams joins AREA 23 Executive Vice President, Experience Design Manager

New York, January 11, 2022 – IPG Health Network announced today that Franklin Williams has joined the AREA 23 executive leadership team as Executive Vice President (EVP), Director of Experience Design, and reports to Creative Director Tim Hawk. In this newly created role, Williams will lead the agency’s digital creative production and a team of experienced designers, user experience (UX) engineers and creative technologists to handle the creation of all digital products.

“We are thrilled to welcome Franklin to AREA 23, where he will work in partnership with our teams to bring technology product design to life,” Hook said. “What sets us apart as an agency is our focus on creativity and invention, and Franklin’s depth of expertise in product design, user experience, and creative technology will help us build a best-in-class offering in digital design and delivery.”

A trained technologist who has spent his entire career working in advertising finding new ways to combine innovative ideas with brand creativity, Williams has worked at agencies within and outside of the pharmaceutical industry. He has worked with major healthcare clients in oncology, rare diseases, and mental health, as well as consumer brands such as P&G, Citi, and Cadillac. His work has been recognized by prestigious international award programs including Cannes Lions and One Show.

Franklin Williams

“I was drawn to AREA 23 because of the agency’s vision, award-winning work, and desire to live in the future as we create and engineer facility-based products that make a difference to our end users,” Williams said. “I am a maker who loves pushing the boundaries of what is possible and seeing the impact of our work on society. It is an exciting time, having had the opportunity to take something that works really well and turn it into a world-class operation. I look forward to seeing the life-changing digital work we will create for clients of District 23” .

According to Rene Millas, President of AREA 23, “As an agency, we continue to prioritize digital design and expertise — it’s always been an asset to us, and now, with Franklin on board, along with other investments we’ve already made in the science of marketing and data integration, The sky really is the limit. It’s not enough to be innovative anymore. You have to be creative. First there was “Watch the Sound”, then “Sick Strikes”. We can’t wait to show you what’s next.

Williams joins AREA 23 after the agency’s important year 2021, which included receiving the prestigious title of Healthcare Agency of the Year and two Grand Prix awards for their SICK BEATS innovation with Woojer at the 2020/2021 Cannes Lions Festival. AREA 23 dominated the awards circuit, with over 100 awards at One Show, D&AD, Clios, MM&M Awards, and ANDY Awards. in 32second abbreviation Annual Mane Awards District 23 has been named “Most Liked Agency” for the sixth year in a row and “Most Innovative Agency” for the sixth time overall.

About AREA 23, IPG Health Inc.

Part of the IPG Health Network, AREA 23 is a full-service agency focused on driving creativity and invention in healthcare marketing to new heights. How it works “what if” provides a framework for breakthrough ideas that truly drive innovation and keep customers ahead of industry trends. AREA 23 has consistently won the industry’s highest awards and accolades, including three major awards at Cannes Lions and “Healthcare Agency of the Year” at Cannes Lions in 2017 and 2020/2021. Visit to find out more.


Jessica Spano

Vice President of Global Corporate Communications

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