Marketing Agency

FL tourism agency launches new TV campaign to lure tourists

FL tourism agency launches new TV campaign to lure tourists
Written by publishing team

Florida is sending out invitations to millions across the country, and those invitations are coming in the form of new TV ads, as part of a new marketing campaign. The campaign comes as an omicron variant threatens to derail travel plans. The opening scene is the new beach of Smyrna. It’s the first image people across the country see in one of four ads aired this week from Visit Florida. They target families, couples, and most of all, the great outdoors in Florida. It’s part of a new campaign to get people in the North to plan vacations in case of sunshine this year. “We’re not making predictions but things are looking really strong,” said Dana Young, CEO of Visit Florida. Young is the CEO of the state tourism marketing agency behind the ad campaign. And an early reading of pre-holiday traffic shows that in mid-December, hotel reservations were up 14% compared to 2019. And out-of-state road trips, which were primarily targeting state beaches and Central Florida theme parks, were up 10 percent, she says. %. “Based on what we’ve seen, Young said the growing demand and huge consumer enthusiasm for Florida, I think 2022 will be a great year, especially if we can get our international visitors back. Most of the others as the global pandemic continues. That’s why the country is targeting the U.S. market,” the survey showed. New, made before the omicron increase in December, found that 89% of people were planning trips in the next six months, compared to the same time last year when 57% of people were planning.Will COVID-19 concerns significantly affect those plans?30 % said yes. A year ago it was 52%. And some thought they might change plans due to concerns about the coronavirus – 51% said yes. A year ago, nearly three-quarters of travelers were thinking this way. It is unknown how these fears could increase. With the spread of the highly contagious new strain of coronavirus, “The message is that whatever your comfort level, you can find a great vacation here in Florida,” Young said. Local businesses that rely on tourism and hospitality, such as ICON Park, restaurants, hotels, stores, and other businesses, rely on Internat . length ional Drive on state announcements to keep US vacation plans on track.

Florida sends invitations to millions across the country.

Those invitations come in the form of new TV ads, as part of a new marketing campaign.

The campaign comes as an omicron variant threatens to derail travel plans.

The opening scene is the new beach of Smyrna. It’s the first image people across the country see in one of four ads aired this week from Visit Florida.

They target families, couples, and most of all, the great outdoors in Florida. It’s part of a new campaign to get people in the North to plan vacations in case of sunshine this year.

“We’re not making predictions but things look really strong,” said Dana Young, CEO of Visit Florida.

Young is the CEO of the state tourism marketing agency behind the ad campaign.

It says an early reading of pre-holiday traffic shows that during mid-December, hotel reservations were up 14% compared to 2019. Out-of-state road trips, which were primarily targeting state beaches and Central Florida theme parks, were up 10%.

“Based on what we’ve seen, pent-up demand and massive consumer enthusiasm for Florida, I think 2022 will be a great year, especially if we can get our international visitors back,” Young said.

Those international visits from Latin American countries have improved but still lag behind most other countries as the fight against the global pandemic continues.

That is why the country is targeting the American market. A new survey, conducted before the omicron surge in December, showed that 89% of people were planning trips in the next six months, compared to the same time last year when 57% of people were planning.

Will COVID-19 concerns significantly affect those plans? 30% said yes. A year ago it was 52%. And some think they might change plans due to coronavirus concerns – 51% said yes. A year ago, nearly three-quarters of travelers thought this way.

The unknown is how these fears could grow as the new, highly contagious strain of coronavirus spreads.

“The message is that whatever your comfort level, you can find a great vacation here in Florida,” Young said.

Local businesses that rely on tourism and hospitality, such as ICON Park, restaurants, hotels, stores and other businesses along International Drive, rely on state announcements to keep US vacation plans on track.

.

About the author

publishing team