New York: Finn Partners has appointed Sabrina Guttman as Head of its Global Technology Practice.
In her new role, Gottman is tasked with developing and growing the agency’s business and reputation in the technology industry while also serving as a strategic advisor to current and future clients. She will report to CEO Peter Finn.
“Finn Partners is at an interesting point in its growth path where my experience working with major tech brands can add value and help grow the business,” said Guttman, adding that her biggest focus in the new year is mentoring and recruitment, and Finn Partners recruiting actively.
Gottman’s appointment comes as the agency’s tech practice has seen significant growth in the business with annual fees of approximately $40 million. In July, Finn Partners acquired technology PR firm Barokas Communications, expanding the agency’s ability to work with early-stage, high-growth technology companies.
“Technology is one of our largest areas of business and continues to grow at a rapid pace,” Finn said in a statement. “With over 25 years of experience in communications, having worked on both the agency and client side, [Guttman] He has the skills to take our award-winning technology practices to new heights.”
Guttman joins Finn Partners from Palo Alto-based global venture capital firm Next47, where she led global marketing communications and was responsible for Next47 brand reputation, driving executive vision, managing media relations in the US and Europe, and providing communications consulting for the company’s portfolio. One of the emerging companies in the field of technology.
After seven years as an internal communicator, Gottman said she was drawn to the people at Finn Partners who are “not only very intelligent, intelligent and accomplished, but also very kind and respectful.”
“I really missed the camaraderie, teamwork, and pace of life of the agency,” she said. “There is something so rewarding about working as a team to develop new creative campaigns that benefit a client’s business.”
Prior to Next47, Guttman was Vice President of Strategic Communications for Hewlett Packard Enterprise and served as the US technology practice leader and global customer leader at Burson-Marsteller (now BCW). In her 25 years in technology communications, she has led campaigns for Dell, HP, IBM, SAP and Sun Microsystems.