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Expert Opinion: As The Great Resignation Looms, Companies Should Look to Digital Marketing Agencies to Fill the Void in 2022

Expert Opinion: As The Great Resignation Looms, Companies Should Look to Digital Marketing Agencies to Fill the Void in 2022
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As companies struggle to recruit and retain on-demand digital marketing professionals, Tack Media, a digital marketing agency in Los Angeles, provides an alternative solution to expand your marketing team without sacrificing the quality of having in-house team members.

Los Angeles (PRWEB) Jan 8, 2022

By the end of 2020, LinkedIn ranked the “Digital Marketing Specialist” as one of the most in-demand jobs of 2021. This is not surprising given that the migration led by the shutdown has prompted digital professionals to seek alternatives including remote work, flexible working hours, higher wages, and a balance Healthier work-life in the workplace. With a record 4.4 million Americans leaving their jobs in September 2021, the number of Americans leaving their jobs has now exceeded its pre-pandemic high for six consecutive months in a phenomenon that has become known as the “Great Resignation.” Recently on December 13, on video sharing APP Tik Tok, the hashtag #quitmyjob got 194.7 million views on the video sharing app, and #iquitmyjob got 41 million views. 40 percent of survey respondents said they quit due to fatigue. While this leaves larger societal questions in place, Tack Media, a digital marketing firm in Los Angeles, recommends organizations rethink the hiring process.

“There is a new hybrid approach to tapping into agencies that are not behaving like service providers, but instead are a true extension of the marketing team. More than 70% of CEOs believe a great resignation will affect their business over the next 12 months. It is important that there is redundancy. About the need for businesses to do business as usual in digital marketing.For organizations that rely heavily on daily team members, search engine marketing management and other digital specialists, it is critical that they have a backup of their roles; this has been the highest demand in the past couple of years. Companies worry that they will lose revenue, momentum or strategic direction if a team member leaves, which could be critical to their day-to-day activities,” says Kevin Tash of Tack Media. “Organizations should also consider that external agencies provide stability and redundancy at a lower cost than a single full-time employee.”

Tack Media is also creating new ways to support, support and amplify many organizations large and small as the market redefines itself. “While many digital agencies focus either on a particular niche or on a few of their strengths, our strength is in diversifying without losing quality,” Tash says. “With notable disciplines including; Google Ads, Search Engine Marketing Services, Shopify Management, and Social Media Marketing, it is important that there is minimal disruption to performance, reporting, analytics, and optimization. This is why Tack Media has a fresh approach Mixed defines what it means to be an extension of the marketing team. This means companies can spend less time managing the delicate balance of having a marketing team, and more time scaling their businesses.”

Tash adds that agencies also offer a wide range of expertise, skills, and responsiveness that leaders in organizations need in today’s world. “An agency can work with an in-house team or instead of a single team. Instead of an employee who may quit or need days off, you have access to several professionals who actually work as a cohesive team and offer diverse perspectives on your project.”

“Over the past five years, we’ve mastered the art of blending our teams with our clients’ teams. Many agencies focus either on a specific niche or on just a few of their skill sets while our strength lies in diversifying our skill sets and having truly integrated marketing,” says Paulina K, Senior Account Manager at Tack Media: “Team work without interference or loss of quality.” With customer service at the top of this list, and not a “that’s not my job” attitude, Tack is truly changing the game across the US and Canada, with their team working on online availability at Clockwise and in different time zones, their 5-minute response times, their philosophy of being nickel-and-coin-dependent, and their attitude of “a happy workplace is a creative place.”

“By working with an agency, you can cover more areas with a multi-faceted digital team at the cost of a high-level marketing person. It is very expensive and difficult to hire and train an in-house digital marketing team of five. Now, with an average salary of 94 , $956 to $130,934 per marketing person, according to the payroll site. Alternatively, you can work with an agency like Tack Media for a fraction of the cost. We’ll have a good team that delivers better results at a much lower cost than building your own in-house team This also eliminates the need to worry about a lengthy and potentially unsuccessful hiring process, including retention, training and lost time,” adds Elena Smith, Brand Manager at Tack Media.

“These core workplace issues that seem to be the core of this mass exodus can always be improved with all organizations and a team-focused perspective can be refreshing and productive,” says Tash. Tack has been creating their own ideas for over 5 years now, called the iamTack Promise which consists of these enterprise philosophies:

  • Good Communication: Not a single person in the marketing team is an island. In order to get results, good communication is crucial; Everyone needs to learn from each other and work together to achieve the set goals.

  • Clear and concise roles, tasks and objectives: In order to avoid overlap, everyone understands their role within the marketing team (internally and externally), what kind of work flows are involved in making operations effective, what their tasks are (including what and what they are not), and knows what are the goals.
  • Respect: It goes without saying that respect is the foundation of productivity. Toxic environments will not provide the best quality of work. Respect is vital to making everyone feel welcome and appreciated.
  • Organizational Empathy: For the team as a whole to function properly, it is important to understand that there is a person behind the role. Empathy helps clear the air, allows people to understand other people’s points of view.

Tack Media has a wide range of capabilities, supporting mid-sized businesses and start-ups. To learn more about Tack Media, visit

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