The Economic Development Board (EDB) has appointed Mindshare as its global media agency to effectively reach out and engage global business decision makers to increase their investment interest and build the coveted brand of Singapore.
The recalled stadium in June of last year was run by Ebiquity. Working with Mindshare, the EDB will look to bring forth the best ideas and consider Singapore a preferred investment location. Agencies such as Dentsu, Essence Global, Forward 3D, OMD Singapore and Starcom are also competing for this account.
According to his tender document on Gibbs, the appointment is for a period of one year with the option to extend for another two years, followed by another two years.
The previous bid document that I reviewed interactive marketing He also indicated that the agency would consider responsibilities such as account management, media planning, media procurement and evaluation, and media performance reports for its confirmed scope of work. His project-based and custom responsibilities include advertising technologies, platform management, the 360 paid media performance dashboard, creative and content services, and managing and conducting EDB training workshops.
The tender stated that apart from supporting the marketing team at EDB headquarters, the agency should have the capacity to serve all EDB priority markets through a pivotal model. It should have a direct presence in Singapore, China, Japan, the United States, the United Kingdom and Germany.
Separately, the Singapore Global Network (SGN), a division of the Economic Development Board, has appointed Ruder Finn to manage digital and content creativity advisory services for a period of two years with the option to extend for another term. Founded in 2019, SGN is tasked with reinvigorating Singapore’s efforts to build a robust and inclusive offshore networking ecosystem by building meaningful and lasting relationships with family and friends globally. From individuals who consider Singapore their next place to work and live, to Singaporeans living abroad and considering returning, SGN aims to connect them with the right people and resources to get started.
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