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“Kofi’s leadership and influence have been instrumental in supporting DoorDash’s growth and propelling the company to market share leadership,” CEO Tony Shaw said in a blog post this morning. “He consistently embodies the values of DoorDash in everything he does and has built a culture of clarity, transparency and empowerment within his team to drive good decision-making. Covey has redefined the DoorDash brand to purposefully empower local economies, provide access and equality, and celebrate the diversity of American cuisine and culture on the platform, leading to deliver results for DoorDash’s business and stakeholders.”
Prior to his role at DoorDash, Amoo-Gottfried held several leadership roles in marketing and creative strategy, including his most recent position at Facebook as Vice President of Brand and Consumer Marketing. Amoo-Gottfried previously worked for FCB New York as Chief Strategy Officer; At Bacardi Global Brands as Global Communications Director for the rum category; in Publicis West Africa as founder and general manager. and Wieden + Kennedy Portland as Nike’s Senior Strategic Partner.
Dordach said his role at Publicis marked the creation of the first majority-owned network agency on the African continent.
Like its counterparts in the third-party delivery world like Uber Eats and Grubhub, DoorDash has seen explosive growth behind the blanket convenience trend that has grown amid the pandemic meltdown of the restaurant industry. Managing its diverse business relationships—consumers, retail stores, and mass delivery drivers—presented multiple challenges, including worker exits, organizational entanglement, and uncertainty about its position in the value chain. This has led to the urgency of startups in the sector to develop powerful and resonant messages.
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