DublinAnd January 10 2022 /PRNewswire/ – ‘Disruptions in Watches and Wearables’ report added to ResearchAndMarkets.com Show.
This report will provide comprehensive answers to the following key questions:
- How do established luxury brands integrate their sense of tradition and innovation, internally through operations and externally through products?
- What are the obstacles to the luxury positioning of smart watches?
- How do the details of product manufacturing intertwine with digital content, commerce, and modern drivers of purchasing decisions?
- How should you watch brands (and other manufacturers or marketers) think about color psychology?
- How do new watch brands differentiate their offerings with unconventional materials and designs?
- What are the operating styles and philosophies of luxury conglomerates?
- What are consumer perceptions of smartwatches/wearables, most common use cases, and job expectations?
- What are some promising high-growth opportunities in the technologically transformed watch categories?
- Which technology companies are dominating new markets, and which companies have the potential to gain market share?
- What are the main factors affecting market dynamics? What is the role of basic and still developing technologies such as sensors, artificial intelligence, and biomanufacturing?
- What are the top untapped high ROI challenges and strategies in e-commerce for this category?
This report covers the technological evolution of watches, as well as consumer perceptions and e-commerce strategies that are reshaping the market.
There is a possibility for watches and smartwatches to continue to dim. When this occurs, luxury brands, consumer electronics brands, and health tech brands may be well positioned to gain market share, although their marketing strategies are likely to differ.
The successful entry of luxury watch brands into the smartwatch category may also represent an infusion of additional capital, which can enhance research and development and better address job prospects and lifestyle goals that act as buying drivers.
However, the perceived and legitimate risk of technological obsolescence, or stalled updates, in the smartwatch category is an obstacle to luxury positioning.
Even without a high-tech component, luxury is redefined. Many D2C brands in apparel and accessories advertise that their products are made in the same factories as well-established brands, implying that the quality of the products or at least the production process is comparable but the price is lower.
This unique report of approximately 26,000 words is organized as follows:
- Executive Summary: For the time-constrained CEO, the most salient and actionable points from each section are included here.
- Combining Tradition/Heritage with Modern Features: This objective analysis looks at the data and activities of luxury watch brands. It addresses the need for the watch industry to continue to evolve, and the challenges in doing so.
- Attention to Detail: This section opens with a comprehensive review of the literature on color psychology, exploring the importance of color-related strategies for watch/smartwatch/wearable products, branding, and retail environments. These findings may also be useful for other types of product development and marketing. The analysis also takes into account the ways in which product details are now intertwined with digital buyer journeys.
- Chain of Leadership: This section explores the internal structures and incentives for watch brands, highlighting the potential benefits and drawbacks of different regulatory approaches and their stages of growth.
- Technically Transforming Market: This section includes aggregate demand forecasting and consumer survey results. It studies the different use cases related to health, technological advancements, expanding digital ecosystems, emerging brands, and consumer needs that are likely to serve as growth drivers for this market. It also identifies potential challenges such as pandemic-related supply chain disruptions and economic impacts, regulatory responses, privacy concerns, changing insurance reimbursement rates, and criticism from medical researchers.
- This is followed by an objective analysis of statements made by startup founders, while identifying and explaining disruptive e-commerce strategies in the hours category. In total, this technology-focused section includes over 100 aggregated quantitative insights that readers can easily glean for their own research purposes.
- Graphs: The comprehensive overview of this report on the watch/smart watch competitive landscape ends with several graphs that creatively convey the watch/smart watch/wearable device market research.
Main topics covered:
Combining tradition/heritage with modern features
- Zenith Sa
- Reinvent the category
- technological obsolescence
- artificial rarity
- Industry Perspectives
- main socket
Pay attention to the details
- Exaggerations related to product color/packaging
- Colors in brands
- Colors in retail (digital, brick and mortar)
- Colors in watches, wearables and related categories
- The conflict between utilitarian and stylistic details
- main socket
Chain of Command: Enabling Brand/Market Decision Making
- Corporate Philosophies
- Adapt to different markets
- Employment considerations
- Remote Collaboration
- digital age
- main socket
a technologically transformed market
- watch market
- smart watch market
- Wearable Devices Market
- market leaders
- An apple
- Facebook social networking site?
- wearable use cases
- Watch the faces of the future
- Disruptive strategies in e-commerce
- Crowdfunding and small batch manufacturing
- Email Marketing
- Disruptive tactics: affiliate/earning websites, retargeting, influencers, etc.
- Zenith (LVMH)
- Hublot (LVMH)
- Swatch group
- Vacheron Constantin (Richmont)
- patek philippe
- Bugatti (Volkswagen Group)
- An apple
- Fitbit / Google
- LG . company
- Rock Health
- Facebook social networking site
- new balance
- Gustafsson & Sjogren (GoS watches)
- Branzio watches
For more information on this report, visit https://www.researchandmarkets.com/r/pombo6
Research and Markets
Laura Wood, director, mentor
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SOURCE Research & Markets