Digital Agency

Digital marketing agency Grapes appoints Partha Sengupta as creative director

Partha Sengupta, creative director, Grapes
Written by publishing team

Integrated Marketing Agency, Grapes, has announced the appointment of Partha Sengupta as its Creative Director. He will be based out of the agency’s office in Delhi and will report to Shraddha Agarwal, Chief Operating Officer and Head of Strategy for the company. Sengupta will be responsible for the agency’s creative production for brands.

In his role, he will oversee the creative teams, help conceptualize the campaign, and will supervise the technical and creative teams, respectively. Prior to that, he was associated with Wunderman Thompson as Senior Creative Director for over three years.

In his 13 years of advertising experience, he has worked on brands such as Coke, Tata, Pepsico, Reckitt Benckiser, Nestle, Aircel and Uninor. Sengupta is a graduate of the National Institute of Design and has worked with agencies such as McCann Worldgroup, Rediffusion DY&R, J. Walter & Thompson, Havas Worldwide.

Agarwal said, Sengupta has years of creative experience in advertising and would be a great asset to Grapes for his creative ideas. “I am sure he will continue to be a good leader, he brings not only experience but the kind of enthusiasm and passion it takes to inspire us. I am sure he will do an amazing job, and I can see an exciting time for the agency.”

Sengupta added that he looks forward to working with the teams and helping them deliver creative solutions to our clients.

Digital advertising expenditures in India are expected to grow 10 times over the next decade and are likely to account for 70-85% of the total advertising market which is currently 33% to reach $35 billion by 2030, according to estimates by management consultancy Redseer.

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