Getting a glowing recommendation from a happy customer is one of the highest praise for many companies. Not only do these positive word of mouth confirm that they have made their customers happy, but they also mean that they will gain some new customers as well. But what once existed strictly as a personal business now lives primarily in the digital realm, and marketers can use a few different strategies — like the ones listed below — to encourage more positive recommendations.
What is one digital marketing strategy that a service-based company can use to attract more positive word of mouth? Why is this effective?
1. Get your audience involved
One great way to build positive word of mouth is to get your audience involved in your digital marketing. While there are many strategies to achieve this, one that is easy to implement and highly effective is to engage with your audience on social media using the content they post with your product or offering (i.e. user-generated content). This makes your customer base feel highly engaged. – Ryan MagdyAnd Tastic Marketing Inc.
2. Post high quality content
To generate more positive word of mouth, service-based companies must showcase their industry expertise by publishing high-quality content. People are looking for companies they can trust to provide them with solutions. If your writing reflects your knowledge, you will be able to engage your audience and generate positive comments and interest for your brand. – Jared AtchisonAnd WPForms
3. Leverage related influencers
You can use influencers to drive more positive word of mouth for your business. Get influencers to spread your brand by sending them your best products and offering incentives, such as coupon codes and free gifts, that they can share with their followers. This works because people trust recommendations from their peers more than the brand itself. – Benjamin RogasAnd All in one SEO
4. Request video testimonials
A good way to increase word of mouth is by encouraging users to create video testimonials. Share it on social media and tag the customer. Video testimonials can have a greater impact on users because they can actually hear the experience being spoken. Also, seeing real people talking about their positive experiences with your service can easily build credibility for your business. – Thomas GriffinAnd OptinMonster
5. Offer incentives
When you create more positive word of mouth for your service-based business, it helps to provide incentives that encourage customers to take action. You can offer customers a free gift, bonus points, or discount in exchange for a rating or review. This enhances social proof of your brand and builds trust with new customers. – Stephanie WellsAnd massive shapes
6. Ask your customers to leave comments
A service-based business needs to build its reviews and ratings on social media and listings. People want to hear about real experiences from their peers when searching for a company. Asking your customers to share their positive reviews online and leave a high rating will create a positive impression and motivate more people to try your company’s services. – Syed Balkhi |And WPPBeginner
7. Create a branded hashtag
Create a branded hashtag and encourage your customers to share the moment they are using your services on social media. Ask them to add your branded hashtag and mention your social media name. Peers will find your profile and online content and are more likely to follow you. Encouraging social shares is a great way to build positive public relations online. – Blair WilliamsAnd member
8. Showcase your service via video
When you offer your service virtually, you are showing potential customers that they can benefit from your service in the same way – and they will tell more people about it. If video conference isn’t an option to offer your service, you can at least use it to provide tutorials on how your service can benefit the lives of your potential customers. – Andrew ShrageAnd Personal Finance Money Crushers
9. Host a gift
One way to get more people to talk about your business is to host a gift online. People love the chance to win a prize. You can create rules for your contest that will result in more positive verbal feedback. For example, you can encourage users to share your post and write about why they like your product. This type of promotion can lead to significant gains in traffic and sales. – John BrackettAnd Smash Balloon LLC
10. Focus on digital advertising
Focusing on digital advertising can be one of the most effective forms of marketing for a service provider because it helps with search engine rankings and improves overall credibility. Interviews and podcasts are great vision building agents. – Kristen Kimberly MarquetAnd Market Media, LLC