A Los Angeles-based marketing and marketing agency has acquired a digital marketing agency in Detroit that has helped increase the online presence of companies such as Floyd, Detroit Bikes, and the furniture maker Rocket Fiber.
Marketing Supply Co. , located in the Islandview neighborhood of Detroit across the Detroit River from Belle Isle, is now the third location for the Phenomenon across the country, along with Los Angeles and Chicago. As part of the acquisition, Marketing Supply Co. As Phenomenon Detroit.
Terms of the deal were not disclosed.
“We are excited to partner with MSC because they have an impressive track record of driving growth for clients,” Krish Menon, founder and CEO of Phenomenon, said in a press release. HBO Max, Intuit, and others.
The deal came through Michigan Communications — Phenomenon Chairman Ranveer Gujral, of Metro Detroit — said Shane Blymaster, founder of Marketing Supply Co. His agency appeared when Phenomenon was looking to partner with another agency.
Marketing Supply Co.’s expertise lies in In growth strategies, which can include everything from buying ads on Facebook, Google, Instagram, search engine optimization and writing content for emails and websites.
Bliemaster said this complements Phenomenon’s brand expertise and market strategy. Founded in 2015, MSC has helped more than 50 startups and established companies grow.
“It’s a good partnership because we do things that they don’t, and they do things that we don’t,” said Blymaster.
The work that Bliemaster and his team of 15 employees are doing is becoming more in demand in this pandemic, as consumers spend more time online.
“Companies are no longer advertising on billboards or television, for example,” said Blymaster. “Everything is moving more digital because everyone is in front of their computers, phones or tablets more often now than they were in the past.”
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He said revenue has grown 60% over the past year, and the agency is hiring for five jobs locally.
Marketing Supply Co. will maintain Headquartered in Islandview, which has room for expansion. The goal of both Phenomenon and Bliemaster is to “double the team, if not triple in the next two years”.
The new Bliemaster title will become Managing Director of Phenomenon Detroit as part of the acquisition.
Contact Adrienne Roberts: firstname.lastname@example.org.
Editor’s note: Previous versions of this story referred to a different business agreement between the two companies. This version is correct.