CHICAGO – DePaul Athletics and The Brandr Group (TBG) have created a group licensing program for college student-athletes covering 15 Blue Demons college sports. This partnership creates new opportunities for DePaul’s student-athletes to benefit from Name, Image, and Similarity (NIL) using the school’s official trademarks and logos.
“DePaul University has distinguished itself in its unwavering commitment to providing our student-athletes with industry-leading opportunities in the era of name, image and likeness,” he said. Dewne BevyVice President and Director of Athletics. “Through The Brandr Group, our student-athletes will be able to participate in rewarding co-branded partnerships, while also allowing our fans more avenues to purchase apparel featuring their favorite Blue Demon student-athletes.”
The partnership with TBG allows for mass use of zero student athletes in licensing and marketing programs, which are co-branded with official Blue Demons logos and trademarks. Student-athletes will have the option to voluntarily join a group licensing program. TBG will facilitate group licensing opportunities on behalf of student-athletes, and the program does not limit individual NIL rights. Prospective licensees interested in learning more about the program should contact Kathleen Melvin at TBG.
“The college athletics landscape has changed, and we are excited to partner with DePaul to help student-athletes navigate this new environment and increase their earning potential,” said Rick Bercow, Vice President of Program Development at TBG. “Through volume licensing, their student-athletes will be able to take advantage of their zero-sum through co-branded opportunities across the Blue Demons promotion and sponsorship portfolio. This also opens new avenues for DePaul’s enthusiastic fan base to be able to support their favorite players, and we look forward to to revive this programme.
Products that combine team logos and player names and numbers have captured a large portion of professional-level licensed sports merchandise sales for decades, and this program opens the door to the same opportunities for college-level student-athletes.
TBG, a branding, marketing and licensing agency, will administer and manage the program as well as develop licensing opportunities on behalf of student-athletes. With decades of collective management experience for some of the world’s largest brands, TBG also operates a group rights program for the NFL, NBA, and MLB players’ associations in the college space.
In the future, fans will be able to purchase official DePaul merchandise, including team jerseys, with the name and number of their favorite Blue Demon players who have joined the respective group licensing program once TBG enters into agreements with the school’s applicable brand licensors.
“We know our fans want improved access to Blue Demon merchandise,” he said Taylor StapletonCo-Director of Athletics for Revenue Generation and Strategic Initiatives. “Through The Brandr Group, we have found a unique opportunity that continues to pave the way for co-branded merchandise, team jerseys, and more, while also ensuring that our student-athletes are able to benefit from up-to-date NIL legislation.”
About Brander Group
The Brandr Group (TBG) is a brand management, marketing and licensing agency backed by a team with decades of experience in the collective management of some of the world’s largest brands. TBG has emerged as the leading agency for volume licensing programs, leading the effort for nearly 30 college athletic programs and their student-athletes in the name, image and likeness category including the biggest brands in college athletics. TBG partners with prominent brands, colleges, sponsors, corporate brands, athletes, and events to grow, diversify and invest in intellectual property through professional brand management and licensing endeavors. For more information, please visit tbgusa.com.