There is no doubt that the success of any dental clinic is determined by the quality of work and services provided. However, it becomes impossible to reach your target audience without a perfect marketing strategy, which is detrimental to the bottom line of your business. Dental advertising is key.
When it comes to marketing a dental clinic, there are various methods you can use to influence people’s impression of your practice. To enjoy success, you need to choose the right marketing strategies to generate interest in your practice and attract customers.
Here are timely dental ad ideas that you can use for your practice.
Jokes on social media
Social media is one of the best places to build brand awareness and reach a large percentage of your target audience. Social media can be a powerful marketing tool for any dental practice. You can connect with your customers on social media around the clock while still participating in online discussions in your field.
Facebook is one of the most effective social media platforms for marketing. This is where your ideal client base can be found. While dentistry is a fairly serious profession, social media allows you to bring out the fun side of your job through engaging posts and funny ads. People are more associated with humor. Creating viral content ensures that your social media posts will be seen by as many people as possible.
Use direct mail ads
Direct mail remains one of the most effective ways to reach the target audience in dental advertising. In dentistry, each recipient is a potential client. With direct mail, you can reach thousands of potential clients and create awareness about your clinic.
You can use direct mail to show your business competitive edge and highlight your price points. According to the research, the dental clinic received 7 new patients and 35 phone calls from sending 5,000 postcards.
Promote your web page
Having a dental practice website is an integral part of your business marketing strategy. Your website homepage plays the same role as your offline storefront. It gives your visitors an idea of what your business is all about and determines if they want to participate in your business. You need to make sure that your web pages are highly responsive on different devices and have a fast loading time.
Having a functional website is not enough. You also need to make sure that people know about it. There are different ways to create website awareness and boost traffic.
In email marketing, you need to ensure that you always link to your web pages in a call to action. You need to ensure that you always have fresh content on the site to encourage email recipients to visit the site. When you include a link to a page on your site, make sure that it acts as a landing page.
Search engine optimization is also an ideal way to promote your website. You can promote your site through the use of on-page SEO techniques such as using relevant keywords, increasing quality links to your website, and making sure you have high quality and reliable content at all times. Working on your SEO website will ensure that your dental clinic website ranks highly in search results, making it visible to anyone who needs dental services in your area. Keyword research tools like ahrefs can go a long way in helping you find the best and most relevant keywords for your topic.
You can try optimizing your website for related keywords like “dentist” or “dental office” followed by the name of your city or town to make it specific to your area. Local SEO brings your dentist business closer to the people who have a higher chance of becoming your patients.
View your results
In dental and dental advertising, one of the most powerful marketing tools you can use is before and after photos. Your target audience is usually people who are hopeless in the condition of their teeth. With a compelling advertisement that appears before and after photos, you give your audience hope that change is possible. This increases their chance of trusting your team to give them a reason to smile again.
The before and after photos are amazing examples of real-life stories that might be what a potential customer needs to see. Showing the results of your services can be reassuring for people with discolored teeth, crooked teeth, and any other dental defects that affect their self-esteem.
The before and after presentation also serves as a portfolio for your business. It is the best way to show potential patients that you are the right practice for the job. Get in the habit of taking photos of your clients before and after, especially the procedures that bring drastic results. This shows potential clients how transformative your practice can be in their lives.
Be creative and have fun
One of the easiest ways to reach the hearts of consumers is to offer fun creatively. When people think of going to the dentist, they see it as a terrifying experience. Finding a comedic way to relieve their anxiety and erase their fear can be one of the best ways to accentuate your dental practice.
Using funny ads and dental-related memes is a creative way to provide helpful advice while still maintaining enough humor to capture your audience’s attention. Humor helps break down any fears or preconceived notions about dental procedures, increasing the likelihood of converting your audience.
Entertaining and funny content can also be a perfect way to get free marketing. Anyone who finds dental ads funny will likely share it with their followers, friends and family. While the reader initially laughs, the message in the funny ad will likely stay with them, making it more likely that they will follow the advice given in the ad.
Use video content as part of your marketing strategy
Video content is one of the easiest ways to connect with an audience. More than 55% of social media users spend their time watching videos, with millions of users accessing YouTube every day.
For dental practice, some of the video contents to focus on include:
- Introductory/welcome videos to familiarize potential patients with your dentistry.
- Profile videos featuring the chief dentist, surgeon, and other staff. Be sure to include training, experience, and background information. This is a perfect way to instill confidence in your practice.
- Testimonials and reviews videos are important because people want to see what your patients have to say about your services.
- Videos of dental procedures and an overview of the treatment, especially before and after services, give an idea of the expected results of the various procedures.
- Educational videos can be used to provide useful information and advice on dental health and hygiene. People are more likely to trust your practice if they see you as an authority in your field.
When creating video content for your viewers, you should focus on delivering the content through primary channels like TikTok, YouTube, Facebook, and Instagram.
Take advantage of Google Ads campaigns
Google ads are a powerful marketing tool for any business, dental clinic included. It is an invaluable tool in dental advertising. With this advertising strategy, you can get your dental clinic in front of people who are actually looking for your services, which increases your conversion rate.
To ensure your ad copy from google is getting the right results, you need to leverage keywords where possible, be specific and honest about your services, talk about a problem or emotion, offer benefits or solutions, and make sure your ad contains a call to action.
Include comments in your ads
Reviews are one of the most innovative ways to attract new clients, especially for your dental practice. Good reviews help Google rank your practice higher in search results, making it easier for potential patients to find you. Be sure to actively encourage your patients to leave reviews.
Showing comments as part of your ads helps build trust and credibility with your target audience.
Examples of great dental ads to simulate
Grand Street Dental’s crooked fork on Instagram
This is a type of advertisement that is visually appealing and can be used on different social media platforms. Grand Street Dental used a crooked fork to advertise Invisalign.
Before and after ads
Thailand-based Dental Getaways has used this clever pre and post ad approach to attract clients to their clinic. The practice has recorded gains in the number of customers with this ad, making before and after photos some of the most attractive ways to advertise.
Advertising dental jokes
Sunni jokes are one of the most effective ways to interact with customers and create viral content through your social media pages. It’s easy to create a meme-like image like the one below and highly shareable.
Teeth masking advertisement
This is an ad sample depicting a person hiding their unpalatable teeth. It can be used to encourage the reader to visit a dental clinic to get his smile back.
Dental floss advertisement
This is an entertaining way to showcase the importance of dental flossing in your target market, and bring a sense of humor into your business. Having these ads on your website and social media pages is a way to leave a lasting impression on your visitors.
Correctly implementing a marketing advertising campaign is the first step towards running a successful dental practice. Using the information in this article, you are in a better position to incorporate different ideas such as SEO and humor into your marketing mix. Incorporating some of the ideas in this article into your advertising marketing strategy can make your dental practice the talk of the town.
About the author
Lidia S. Hovhan is a Digital Marketing and SEO Expert. She contributes articles on how to combine digital marketing strategy with traditional marketing to help business owners achieve their goals online. You can find truly professional insights in her writing.