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Dave Firestone Joins PlanSource as Chief Revenue Officer

Dave Firestone Joins PlanSource as Chief Revenue Officer
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Orlando, Florida, January 5, 2022 (GLOBE NEWSWIRE) — PlanSource is pleased to announce that Dave Firestone has joined the company as Chief Revenue Officer. Dave joins PlanSource with more than 25 years of experience driving revenue growth in the benefits, healthcare, and insurance areas. Prior to joining PlanSource, Dave provided strategic guidance for leading brands at the consulting agency HealthShare360, and served as Director of Revenue at bswift, Aetna and CVS Health Company.

As a Customer Relations Officer, Dave will lead Go-to-Market strategy and teams, including sales, sales operations, strategic partnerships and marketing.

“I am excited to join PlanSource and be a part of the company’s future. PlanSource is poised for growth and has a tremendous opportunity to make an impact in the benefits industry,” said Dave Firestone. “I look forward to being part of the Vista Equity Partners family and offering our clients and partners an innovative benefits platform.” .”

Under Dave’s leadership, bswift became the nation’s number one SaaS platform benefits manager in the large group market, achieving 5-fold revenue growth from $40 million to $200 million in five years. Prior to joining bswift, Dave worked as Head of National Distribution at Aetna Medicare. During his tenure, the organization has grown from $800 million to more than $7 billion in annual revenue and has significantly expanded Aetna Medicare’s distribution channels, including the company’s premier intermediary distribution channels, telephone sales call centers, online sales and distribution of Aetna Medicare products to Third Party Exchanges. Additionally, Dave was selected to be part of the internal acquisition team that led to the purchase of bswift.

“I am delighted to welcome Dave to the PlanSource family,” said Tom Signorello, CEO of PlanSource. “With his experience in the benefits and healthcare industry and his track record of leading high-growth sales teams, Dave is a perfect fit for PlanSource. I look forward to working with Dave and the contributions he will make to support the next phase of PlanSource’s growth.”

PlanSource has excellent momentum as 2022 approaches, strong in 2021, adding new customers and partners and achieving 20% ​​growth in total consumers on the platform.

About PlanSource
PlanSource is a technology company that automates and simplifies every aspect of employee benefits programs, so employees and HR teams can make smarter, more confident benefits decisions. More than 5 million consumers get their benefits through the PlanSource platform, which provides the best possible experience for communications related to benefits, shopping, registration, billing, compliance and ongoing management. With a comprehensive benefits platform and a suite of technology-enabled services, PlanSource helps people maximize the benefits of their benefits, so they can live happier, healthier lives. Learn more at

PlanSource is a registered trademark of PlanSource, Inc. Other registered and unregistered trademarks are owned by PlanSource. Other names used here may be trademarks of their respective owners.



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