A global fashion icon embarks on a long-term digital strategy
BigCommerce Joins Contentstack Catalysts Program to Deliver Digital Innovation
LondonAnd January 12 2022 /PRNewswire/- ContentAnd BigCommerce And like digital They have joined forces to bring a flexible and global digital platform and e-commerce capabilities to La Perla BeautyLa Perla, the cosmetics and perfume company of the famous Italian lingerie brand. As part of the project, BigCommerce has joined Contentstack Catalysts Partner Program.
La Perla Beauty launches 20 storefronts with MACH technology from Contentstack, BigCommerce and Digital Like.
After a comprehensive review of the market, La Perla Beauty will launch more than 20 storefronts on Contentstack technology and BigCommerce, with the building and implementation of Digital Like, an award-winning strategic digital agency.
“As a high-end home of the new fragrance, we are committed to the practical expression of our brand’s pillars of caring for our bodies, the planet and each other,” he said. Pamela Reynolds, vice president of e-commerce at La Perla Beauty. “When it comes to the La Perla Beauty digital experience, we place great value on education, community and show our beauty clean sheets – and typically these considerations do not exceed the capabilities of a traditional CMS.”
“As a newly launched subsidiary of the world’s luxury icon, we have taken a long-term, strategic vision for this investment,” continued Reynolds. “Our options are the first phase of a longer-term strategy, reflecting not only our immediate needs but plans for growth two or three years from now. However, with only a small team, our focus is on technology to do a big deal of heavy lifting such as multi-language issues. , localization, and adding new techniques, while still being easy to use.
“This agility, flexibility and readiness for the future is what we’ve found in the headless architecture and MACH approach of Contentstack, such as Digital Cameras and BigCommerce. Despite more than six decades of heritage in La Perla we have approached this project with a very exploratory, ‘start-up’ mindset, asking,” we can to do this” and “What if?”. The result was a consistent innovation roadmap to support a series of launches.”
“Distinguished brands like La Perla, looking to bridge their premium luxury presence with innovative digital expression, are turning to technology that can deliver on that promise,” he said. Neha SampatCEO Contentstack. “The breadth and depth of planning that went into the technology decisions that Birla does not embellish evident, but has developed a strategic roadmap that makes most of Mach’s capabilities, and we are very excited to play a role as these new digital experiences come to life.”
As a BigCommerce elite partner, Like Digital has over a decade of experience developing e-commerce capabilities on the platform, including architecture and user experience for La Perla lingerie.
“It turned out very early on that this wasn’t just a case of building a self-contained, monolithic e-commerce site and leaving it there,” said Richard Moggendorf, CDO, Like Digital. “Instead, this is the first phase of La Perla Beauty that is committed to a long-term commitment to digital and creating an end-to-end global multi-channel platform that can deliver distinct and consistent digital experiences to connect and engage with customers. And Headless Leadership (MACH) to deliver the ability to respond to changing demands. Whether from the marketplace or within La Perla Beauty. It was our shift to MACH principles and this demand for agility, combined with ease of use that prompted us to propose Contentstack alongside BigCommerce for this project.”
As part of this project, BigCommerce has joined the Contentstack Catalyst Partner Program. This is an ecosystem of industry-leading technology and service providers that are accelerating digital experience innovation. Catalysts develop using API-first microservices, cloud-native SaaS, and a headless architecture (MACH), delivering award-winning technology, best practices, and a proven methodology to deliver exceptional multi-channel digital interaction. Matching this technical innovation, Contentstack recently expanded its Care Without Compromise™ program to triggers In order to provide joint customers with the highest level of post-purchase support, we created the industry’s first cross-vendor support program.
“We chose Contentstack to become a catalyst due to its clear alignment over key geographies such as the UK, Holland And the United States, a shared mutual focus on the business user and consistent growth of the best of strain stacks versus monolithic CMS,” he said. Ross Klein, Commercial Director, BigCommerce.
“Just as with La Perla Beauty, we saw increased demand for headless content management across the BigCommerce client portfolio. The flexibility and interoperability of the Contentstack platform, as well as specific multilingual functionality, were key factors in our decision. And brands seemed to maximize their investment in thinking Digital-First, as a Contentstack catalyst, will continue to deliver powerful innovation to all stakeholders.”
Peter VogelsangerGlobal Head of Partnerships, Contentstack, said: “As a catalyst, BigCommerce can continue to deliver new technology to brands that want to move faster and smarter than the competition. In partnership with us and with our other catalysts, we look forward to announcing more disruptive and innovative deals across the board. across ecosystem stimuli”.
Contentstack – The Leading Agile Content Management System (CMS) – Empowers marketers and developers to collaborate on content like never before. Together, they can orchestrate distinct journeys for customers and deliver dynamic digital experiences across channels, audiences, brands, and regions. Companies such as Chase, Express, Holiday Inn, Icelandic, Mattel, McDonald’s, Mitsubishi, Riot Games, Sephora, and Shell Trust Contentstack to power their most critical content experiments. Renowned for Taking Care Without Compromise™, Contentstack has the highest levels of customer satisfaction in the industry. As founder of the MACH Alliance, Contentstack advocates open and composable microservices-based, API-first, cloud-native, and headless technology. Learn more through www.contentstack.com.
BigCommerce is a leading Software as a Service (SaaS) e-commerce platform that enables merchants of all sizes to build, innovate and grow their businesses online. As a leading open SaaS solution, BigCommerce provides advanced enterprise-grade merchants with functionality, customization, performance, simplicity and ease of use. Tens of thousands of B2B and B2C companies in 150 countries and many industries use BigCommerce to create beautiful and attractive online stores, including Ben & Jerry’s, Molton Brown, SC Johnson, Skullcandy, Sony and Vodafone. Headquartered in Austin, BigCommerce has offices in LondonAnd KievAnd San Francisco, And Sydney.
About Like Digital
Like Digital & Partners is an award winning agency with offices in London And Dubai, provides digital transformation services to the world’s leading retail and luxury brands. Globally, Digital Cameras & Associates offers an enterprise suite of digital services including strategy, design, UX and development, content marketing and digital growth for enterprise clients. With a strong focus on generating revenue for business, every year Like Digital affects more than $2bn in digital sales.
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