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Cedar Falls digital marketing agency Red Lab Technologies acquired by PR firm

Cedar Falls digital marketing agency Red Lab Technologies acquired by PR firm
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Red Lab Technologies, a digital web design, development and marketing firm in Cedar Falls, announced last week that it had acquired Vested, a financial services telecommunications company,

Red Lab will provide Vested customers with access to its expertise and services in key areas such as design and development, search engine optimization, search engine marketing, paid social advertising and marketing automation.

“We are excited to be joining the Vested platform,” Greg Gass, CEO of Red Lab, said in a statement. Red Lab’s design, development and marketing services, combined with Vested’s expertise in financial communications, will open up new opportunities to amplify our clients’ brands.

Founded in 2014, Red Lab specializes in partnering with healthcare and finance companies looking to strengthen their marketing teams. Red Lab works with clients from early-stage businesses to Fortune 50 companies, such as Grayscale and DispatchHealth, to develop digital and website marketing strategies.

“Vested and Red Lab have been a long-term partner of the Grayscale team, and have been instrumental in building a brand that is now synonymous with investing in cryptocurrencies,” said Michael Sonnenshyn, CEO of Grayscale. “Vested offers unique financial expertise and strategic marcom advisory, and Red Lab offers deep development and digital skills. I am happy to see these two partners unite.”

As part of the acquisition, Red Lab and Vested will continue to operate as two distinct brands. Terms of the deal were not disclosed.

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