Marketing Agency

Burnley firm’s amazing gesture in memory of dad who died of a brain tumour

Burnley firm's amazing gesture in memory of dad who died of a brain tumour
Written by publishing team

A Burnley-based creative and marketing agency is using its profits to raise money for a brain tumor charity.

Root Fifty-Two is giving 7.5% of its profits to The Brain Tumor Charity after the agency founder lost her father in 2019.

The initiative, called The Power of Printing, was launched last year and has so far raised £1,789 in business profits alone.

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Root Fifty-Two founder Kimberly Thompson lost her father Ian Harper to a brain tumor in 2019.

Mr. Harper ran a printing company in the local area, producing brochures and leaflets. He was diagnosed with a tumor in January 2019 but died in October of that year.

Kimberly has found that in times of anxiety and uncertainty about a diagnosis, the Brain Tumor Charity has been able to provide sound, helpful and supportive advice for her and her family.

She then decided to use her own company to raise money to help fund groundbreaking research and support other families who might be in a similar situation.

The Power of Print initiative works by giving the charity a portion of its profits made when a customer places a print order, which may include business cards, flyers, and general merchandise.

One of Root Fifty-Two’s clients is the local carrier, Fagan and Whalley, who uses the agency for their annual calendars.

Kayleigh James, designer and director of marketing for Root Fifty-Two said: “The Print Power initiative is great because we just do our day jobs but raise money for a great charity at the same time.

“Our customers know that with every order they place 7.5% of it will go to charities, and although last year was our quietest year in terms of printing, we still raised a decent amount.

“In total we have already raised around £2157.85, which includes not only the initiative but also other fundraising activities we have hosted, including the bake sale that took place in the summer.

“We are certainly not looking to stop the ‘Print Power Initiative’ and now that we have a goal to work towards, next year we hope to raise more money for the charity through our earnings.

“We are also looking to organize a charity event where we can get dressed up and invite some clients to do raffles and other things to raise money, so it won’t stop there and we have more plans in the future.”

The brain tumor charity has confirmed that the total amount raised by Root Fifty-Two will pay for eight days of global medical research into brain tumors.

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