Marketing Agency

Basketball recruit Mikey Williams could make $2.6 million off NIL

Mickey Williams is a five-star 2023 combo guard and social media phenomenon.  The 17-year-old ranks 13th in his class and currently plays for Vertical Academy, a basketball program not affiliated with the Charlotte Association.
Written by publishing team

Mickey Williams is a five-star 2023 combo guard and social media phenomenon.  The 17-year-old ranks 13th in his class and currently plays for Vertical Academy, a basketball program not affiliated with the Charlotte Association.

With his 5.5 million followers on social media, his undeniable talent in basketball and his tendency to go viral for just about anything, Mickey Williams has always been well positioned to take advantage of the new NIL laws.

But what is the brand value of a North Carolina prep star really?

On3.com, the college sports and employment coverage site, addressed that question earlier this month when it released its first NIL 100 ranking. It’s a new index that “looks to set the benchmark for both high school and college athletes” in the era of name and image. The similarity, according to the site.

On3 concluded that Williams is the holder of a seven-figure return.

Working on Williams’ social media presence on Instagram, Twitter and TikTok and his sporting achievements to date, On3 has set the current 17-year-old NIL’s valuation at $2.6 million.

About the author

publishing team