Specialty agency group Audience Collective has announced the acquisition of Boxharry, a digital transformation agency – its eighth independent company.
The insight-driven group, which includes agencies including Ponderosa, Spark, UNICOM and the recently acquired Lucre Group, now employs more than 190.
Boxharry, a partner at Umbraco, is based in Brighton and designs, builds and modernizes technology platforms to help harness the existing potential of the existing digital infrastructure.
The acquisition adds digital and system integration services to Audience Collective’s existing expertise across digital media strategy, brand communications, market research, public relations, data, and e-commerce performance.
“We are thrilled to welcome Boxharry to Audience Collective,” said Steve Henry, Group CEO of Audience Collective. “As we continue to expand our knowledge and expertise, the capabilities of their talented teams allow us to dive deeper into the world of digital transformation.”
Simon Brooks, General Manager at Boxharry added: “For nearly 20 years, we have been creating digital products by hand, using the latest technology for clients all over the world…Joining the Audience Collective will allow us to further expand our customer base and gain support from teams other in the complex.
The Audience Collective powered by Newmore Capital was launched in December 2020, with the aim of “[merging] The strengths and skills of a group of expert-led entrepreneurial businesses with the foresight and strategic vision typically demonstrated in FTSE350 companies.”