Supplement suppliers VSL #3 and Hello Day have launched new websites in partnership with creative technology studio Appetite Creative.
VSL #3, which was recently acquired by ParaPharm Development Ltd, required a redesign of the e-commerce site to go with the new branding, and Hello Day needed a redesign of the e-commerce site to attract new customers.
The Hello Day website redesign included an overhaul to revamp the look and feel. This included a new user interface design that captures the current Hello Day brand, but interprets it in a modern way. The goal was to present Hello Day as an industry leader and to demonstrate the quality of service that sets the company apart from the competition.
The site is not only a Hello Day e-commerce platform, but also offers educational health related content. It’s a platform for people interested in connecting and joining the Hello Day team as a Wellbeing Mentor ambassador.
“We are extremely pleased with the work done by the Appetite team. I am very proud to deliver this beautiful site to our customers,” said Sebastian Rumbler, founder of Hello Day. “We look forward to seeing how they respond and enjoy the updated boutique site.”
For VSL#3, Appetite introduced a state-of-the-art e-commerce platform that instilled trust and created a better customer experience to help drive sales of VSL #3 products. For the new site, an innovative and dynamic design for the integrated Shopify e-commerce experience was introduced. Presenting content in an organized and easy-to-navigate manner, the new design included better quality images, colors on branding, UX and UI design for better user experience.
In addition to the re-launch of the VSL #3 website, the Appetite team has supported marketing through social media, email marketing, search engine optimization (SEO), and pay-per-click advertising. The goal is to create awareness around the newly relaunched brand by connecting unique points of sale, to lead users to the new location and ultimately generate sales.
Ioana Frito, Product Manager at ParaPharm Development Ltd. “The Appetite team has always been quick to respond and support this campaign, and the results are truly impressive. The design reflects our brand and the seamless experience we want to deliver to customers.”
“With a mobile-first design, the two new websites are at the heart of e-commerce and incorporate a fresh new design that takes both brands to a new level,” said Jenny Stanley, Managing Director of Appetite Creative.
“We have worked closely with both clients to ensure they deliver a sleek design that is easy to use and easy to navigate, reflecting the look and feel of their brand. We are pleased with the results and feel confident that both e-commerce sites will see an increase in traffic and sales over the coming months.”
Jenny Stanley, Managing Director of Appetite Creative.