“All of us at Walton Isaacson are excited to join American Airlines in a partnership that sets a positive example to lead change and inclusion in marketing and advertising,” said Aaron Walton, CEO of the agency. And that marketing and advertising accurately reflect the diversity of its employees and customers. Our team shares the desire of Americans, and our deep cultural understanding provides a strong foundation upon which to develop a strong and purposeful business.”
America’s advertising spending has risen as more people return to travel. The carrier spent $14.8 million on U.S.-metered media advertising from January to September of 2021, according to Kantar. That’s a huge jump from the $3.7 million it spent for the whole of 2020 and over the $11.2 million it spent throughout 2019 before the pandemic started.
Earlier today, CNBC reported that American Airlines plans to hire 18,000 people next year in anticipation of a full return of air travel. Furthermore, the airline today announced a number of high-profile appointments following last week’s news that longtime CEO Doug Parker will relinquish his seat to US President Robert Isom on March 31, 2022. Parker will retain the airline’s board chair.
Among the appointments announced today are Ron Defeo, who has been named Senior Vice President and Director of Communications, and Nate Geffen as Senior Vice President of Corporate Affairs and Chief Governmental Officer. DeFeo was most recently Senior Vice President of Global Engagement and Geffen was previously Senior Vice President of Global Government Affairs. Vasu Raja has been promoted to Senior Vice President and Senior Commercial Director overseeing sales and marketing along with the US Loyalty Program.
Behind the Ranking: The Biggest Advertisers of the Advertising Era 2021