Trends are found in the Agency Vista ecosystem of more than 46,000 marketing agencies in 230 countries.
NEW YORK – Jan 4, 2022 – (Newswire.com)
Agency Vista, the largest network of marketing agencies, announces the best marketing trends that will shape 2022. The trends are found in the Agency Vista ecosystem of more than 46,000 marketing agencies in 230 countries. The platform uses data-driven information to rank and recommend marketing agencies to the world’s best brands – the system can’t be scammed, it can’t be bought.
Top digital marketing trends that brands should know for 2022:
1. Influencer marketing is still on the rise
Influencer marketing is set to reach a new high of $13.8 billion in 2021 and continue that trend throughout 2022. Brands should consider working with a leading influencer agency, such as HireInfluence.
2. Digital ads in the face of new privacy rules
With the implementation of new privacy regulations, such as the upcoming iOS 16 update, data collection and sharing has taken a hit for marketers. Agency Vista recommends that vetted agencies:
3. SEO is becoming more about integration
As search engine algorithms become more contextual, companies with a website need to focus on providing more relevant experiences to site visitors rather than on the “hacks” they read online.
LadyBugz Interactive Agency is a 5-star certified SEO provider with over 81 customer reviews on Agency Vista.
4. Social currency is created from well-crafted online experiences
As the digital landscape becomes more saturated and saturated, brands are turning to earned media and word of mouth to drive social currency. Agency Vista recommends that vetted agencies:
5. Website speed is critical
Most of the site traffic comes from mobile, however, the bulk of websites still don’t offer customized mobile experiences. Agency Vista recommends that vetted agencies:
Crafted NY is an award-winning certified digital marketing and creative design agency.
RNO1 brings over 10 years of digital experience to brands with a purpose.
4mation Technologies is a 4-star certified web development agency with over 62 customer reviews on Agency Vista.
6. Algorithms control digital space
Every aspect of digital marketing such as email, search engine optimization, social media news feeds, and display advertising has become algorithm-dependent. The main focus behind most algorithms is to prioritize user experience. Agency Vista recommends that vetted agencies:
Social Robin uses innovative marketing to ensure client success without breaking the bank.
Ocreative is a 5-star integrated marketing agency that works with non-profit organizations and B2B companies.
7. Consumers want brands to be funny but socially responsible
Attest US Consumer Trends report found that 57% of consumers say they would like to experience the humor from brands as the pandemic and negative news cycles continue. Followed by poverty, inequality and racism (at 36%) are the top issues the public hopes brands will take a stand on next year. Agency Vista recommends that vetted agencies:
COMMANDO is a leading full service agency specializing in LGBTQ+ Media.
MindMeld PR is a highly rated PR firm focused on technology.
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Agency Vista announces the hottest digital marketing trends brands need to know for 2022