New York–(work wire) –Ad age Accenture Interactive, part of Accenture (NYSE: ACN), has chosen the world’s largest digital agency network for the sixth consecutive year.
The analysis – based on an assessment of global and US revenue for more than 500 agencies, networks and companies in 2020 – appears in Ad ageThe agency’s 2021 report, published today. Accenture Interactive reported the highest worldwide revenue of any digital agency network, at over $10.6 billion for Accenture’s fiscal year 2020 (ending August 31, 2020), reflecting 3.5% year-over-year growth.
“In the past 12 months of uncertainty, we’ve helped our customers create sustainable growth by creating experiences that meet new unmet consumer needs that have arisen during the pandemic,” said Brian Whipple, CEO of Accenture Interactive Group. “This recognition is an affirmation of the need for an integrated blend of creativity and technology to fundamentally reimagine experiences. 2020 has given brands a blank slate to reimagine their products and services as well as how they interact with their customers. We expect these to remain significant focus areas this year and in the years to come.” .
Accenture Interactive is categorized as:
#1 – The 15 largest digital agency network in the world
#1 – The world’s 25 largest consolidated network
#4 – The 25 largest agency companies in the world
The calendar year 2020 was an important year for Accenture Interactive. During the year Accenture Interactive:
It became one of four services under Accenture’s new growth model, announced in January 2020, the first time that Accenture Interactive has introduced the market as its own priority area within Accenture’s overall structure.
He announced several key leadership appointments, including Olof Shepperson as the first ever Senior Experience Officer; Baiju Shah as Chief Strategy Officer; Janine Falcone as a global leader in creative and marketing services; Deep Curao as a global leader in commerce and platform services; Max Morelli to lead its business in Europe; and Flaviano Valeiro for leading its business in the geographic region of the growth markets (Asia Pacific, Latin America, Africa and the Middle East).
It strengthened its capabilities globally by acquiring two leading digital marketing agencies focused on content creation and B2B marketing: Creative Drive and Yesler, Inc.
Awarded a Leading title in “The Forrester Wave: Adobe Implementation Services, Q2 2020”; IDC MarketScape: Worldwide Vendor Rating 2020 for Business Consulting Services; and the Magic Quadrant from Gartner for global marketing agencies.
Also in 2020, Droga5, part of Accenture Interactive, was named Ad Age’s Contract Agency, and Brian Whipple was named Ad Age CEO of the Year.
ad OmarThe agency’s report, published annually since 1945, includes ratings for the largest agencies and agency companies based on the previous year’s revenue and can be found here.
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Accenture Interactive reimagines business through experience. We drive sustainable growth by creating meaningful experiences that live at the intersection of purpose and innovation. By connecting deep human and business insights to the capabilities of technology, we design, build, communicate and power experiences that make life easier, more productive, and rewarding. Accenture Interactive has been ranked as the largest digital agency in the world by Ad age It was named the most innovative company by fast company. To find out more, follow us Tweet embed and visit www.accentureinteractive.com.
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