The lead-generating website needs to provide compelling copy to convince your audience to take action. The ideal place to do this is your company’s “About Us” page. This is where you share your story – What makes your business unique, trustworthy and valuable as a partner. An About Us page should be easy to navigate with informative, informative, and engaging content – but all too often, this page reads as an afterthought.
The following tips share the basic information that a manufacturer’s About Us page should contain to engage your website visitors to contact you. Additionally, we’ll take a peek at a few of the industry companies that have something from their About Us page. And gain some insight from their examples.
What to include on your About Us page
While most of the pages on the manufacturer’s website are dedicated to promoting products and services, the About Us page is the place to promote the business behind them. Share your brand identity and what sets your industry apart from the rest.
in your manufacturing industry Credentials are crucial. Potential customers are looking for specific credentials to ensure quality and value from your products and services and from your company itself. Your manufacturing company’s “About Us” page is the place to share this important information.
Be sure to include the following:
- ISO Certifications: List the specific ISO certificates your company has. Make sure to follow all ISO promotional rules when advertising your ISO certifications. There are specific ways a business should refer to their ISO certifications and how they represent them.
- working condition: Does your business carry Diversified or small business case? Are you female owned? If so, list it here.
- Quality information: Describe your company’s quality policies and processes so that your audience understands this commitment. Some major buyers only partner with suppliers who hold certain certifications or statuses. Learn more here: How big companies get to choose new suppliers
The “About Us” page is the right place for Share the history of your industrial company. It’s easy to get caught up in and share more details than necessary, especially for companies with a long history. Keep your company history section short and nice, filled with the most important information.
Consider including content like:
- The year your business was established
- Company mission statement
- Key employees, including the president, CEO, and founder
You can also share a brief biography of your company’s leadership. Doing so engages the people behind the work and helps customize your company to your audience. Keep these bios concise and include information relevant to the work, such as experience and credentials related to the person.
Manor Tool is a metal stamping company that specializes in punching, bending, forming and deep drawing. They posted a file Interactive schedule on “About Us” A page to showcase innovative milestones through the company’s history. Visitors can click through the years and learn more about the in-depth expertise of the Manor Tool.
Details of industrial business facilities help in making a particular company stand out among the competitors. Tag your facility information on the About Us page with the following basic information:
- Attachment site(s)
- High-level products and services
While your main service or product pages are where in-depth information is provided, use your About Us page to remind your audience of what your company does and delivers at a high level.
Video Marketing Content
Whether you want to view a company overview video or a video tour that takes a deeper look into your facility, Industrial Video Content It could make a great addition to the About Us page of your website.
Marketing and sales work best when it comes to telling stories. Include multimedia elements on your About Us page to increase the engagement of your visitors – sometimes this text alone can’t clearly touch on a complex manufacturing topic.
For example, marketers who integrate video into their content strategies have seen revenue growth 49% faster than those who don’t. Here are the other benefits of using video in your marketing strategy:
- 89% of viewers are more likely to buy a product after watching a product video
- Video attracts people and will keep potential buyers on your website for longer, increasing the likelihood that they will contact you
- Including the video on the landing page is able to Increase conversion rates by more than 80%
- Showing your team, products and facilities in a video creates trust between you and potential buyers more quickly
Factory videos, like the example below, help increase engagement in Thomasnet.com The platform, where B2B Buyer Engineers and Procurement Managers supply daily. Suppliers see their business requests for quotations increase by 32%, and some see increases of up to 70%.
“We are very pleased with the activity resulting from the announcement on Thomas. New requests for quotations come in so often we have a hard time keeping up. Most surprising is the quality of the leads and the number of new customers we have converted,” said Norman Rodrix, President of Springfield Spring Corporation. .
6 Manufacturing Who We Are Examples Page We Like
Now that you know the basics of what’s included on your manufacturing business’ About Us page, take a look at some examples of industrial businesses doing it right:
TexTech Industries is a textile manufacturer specializing in wolf felt. With a cool red RFQ call to action at the top of the About Us page, and a button that pops up when users scroll down 50% of the page, these design elements set the manufacturer up for increased sales.
The textile company has also included a video on its About Us page which gives an overview of the company and also highlights various selling offerings such as certifications such as ISO 9001:2015.
Show more Examples of Custom Factory Factory Tours.
Agile Magnetics manufactures custom designed electromagnets such as high frequency power packs, custom coils and more.
The manufacturer enhances the About Us page with video content to explain its story. They’ve also included a unique, colorful CTA for the brand to download a free resource and assist with lead generation efforts.
Learn more: check this out 33 Tips, Tricks & Ideas for Industrial Lead Generation
The Rodon Group provides customized injection molding solutions. The injection template incorporates several best practices on its About Us page by including a company overview and history, video, downloadable resources, and testimonials.
The group boldly displays association memberships to build credibility with its audience. The company actively engages its audience to follow the site further through relevant blog links.
Case Study: How Rodon Group grew by 24% in submissions Contact us
Sigma Thermal designs, engineers, supplies and services heating systems such as biomass power systems, retrofits and more.
Sigma demonstrates what distinguishes its facilities from competitors. As a global manufacturer with stores in both North and South America, Sigma provides detailed information about its facilities while also showing information about its offices in Europe, the Middle East, Africa and Asia Pacific.
Sigma Thermal does a great job of displaying educational content to site visitors and potential buyers through the Resource Center module at the bottom of the About Us page. Displaying technical videos, brochures, and e-books enhances lead generation and positions Sigma Thermal as a thought leader in the industry.
See more: 11 Examples of Content Marketing Attracting B2B Buyers
APM Hexel is a milling, mixing and molding company with an About Us focused on bringing manufacturing back to the United States. This page is very similar to a blog outlining the benefits of manufacturing in America and its pride in advancing the American economy and creating jobs.
Robert McKeown Co
Robert McKeown Co It is a fabrication distributor for electronic materials. Once again, we see another great example of using video on the About Us page. Robert McKeown uses the video to review the company’s brief history, offering unique selling propositions such as “being the second oldest electric class tape converter on the East Coast.” The video explains the manufacturer’s products and services that educate viewers about the industry and position them as experts.
Including multimedia elements not only keep visitors on your site page, but also benefit your website in terms of search engine optimization and increased qualified traffic. Engaging your audience visually and audibly will help potential buyers focus on the message you want to share with them. Watch the video below for inspiration!
Promote the about us page for your manufacturing company
Creating an “About Us” page for your manufacturing company doesn’t have to be a daunting task. Think about what makes your company special – This basic information will help you compelling content to include . To get started, display your company’s credentials, history, and facilities to give your audience a better picture of what your business is all about.
need a New website design Immediately? Contact our team and request a free digital health check. We will evaluate your website and tell you exactly what you need to create an attractive lead generation website for your manufacturing company. We’ve designed and built thousands of websites for OEMs, manufacturers and distributors – see examples here or visit the resources below:
Or would you rather learn on your own with some additional website design tips that can help guide your visitors? Download our eBook, “25 Essentials for Your Industrial Website.” The e-book includes our favorite website designs for manufacturing companies that get more potential customers.