Digital Agency

A real cash cow and an ‘Insecure’-inspired scavenger hunt: Agency Brief

A real cash cow and an 'Insecure'-inspired scavenger hunt: Agency Brief
Written by publishing team

Wales projects, the parent company of Blue Bunny, Halo Top and Bomb Pop, has appointed Gale as its lead agent for brand media, growth strategy and social business. Creative duties will be split between Gale and Stagwell’s sister agencies observatory And Wolfgang for Bomb Pop, Blue Bunny, and Halo Top respectively.

“This is an exciting partnership because it enables us to demonstrate our strategic, data-driven approach to storytelling and rooting for real audiences,” Gale CEO Brad Sims said in a statement. “Wells has been looking for a fully integrated marketing partner, and we look forward to assisting them all over, from audience introduction to brand and media strategy to modern storytelling.”

Gale’s first branding work is expected to begin in April 2022, including a national creative campaign for Bomb Pop.

only in short

Branding and Communications Agency Human Design has appointed Lou Pinto as its first Chief Executive Officer, Officer and Operations. Pinto has 17 years of experience in various HR and Operations roles, most recently as a consultant to startups and small agencies across the country such as Green Stone, Colossus Creative, Spectacle Strategy and The Venturous. Previously, she held the position of Director of Human Resources and Operations at WorkInProgress and Associate Director of CPB.

All Star Code, an organization dedicated to teaching young people of color to learn how to code, this week unveiled a new brand identity and website created for free by agency IPG Elephant. Website and audio design is the first iteration of the organization’s brand new platform called “Hello World”.

Pure Electric, maker of e-bikes and e-scooters, has appointed London-based agency Above + Beyond as its first creative and strategic partner.

About the author

publishing team