Digital marketing is so overwhelming: there are plenty of tasks big and small to organize and carry out. In many cases, there are many people (both inside and outside the organization) involved.
How do you make your digital marketing strategy more productive and actionable?
Here are the nine tools that make this possible for me!
1. Google Calendar
Google Calendar tops my list because it works with just about anything, it spurs collaboration, and it’s completely free. You can use it to set deadlines for any task, add people to work together on anything and keep everyone informed.
If you work alone, put the steps on your calendar, and assign a certain amount of time to each task.
For example, don’t just say “I’m going to write some emails on Tuesday”. Instead, say, “I will write the three invitation emails on Tuesday, 1:00 to 2:30.”
By putting everything on your calendar, you increase the odds of actually committing to tasks and getting them done on time, and giving yourself a clear idea of how long the entire process will take, so you can pick a launch date and know you have enough time to get things ready.
Be sure to select some extra time in case something is taking longer than you expect, or if you experience a technical failure, delay or misunderstanding.
There are a few great WordPress calendar plugins that bring Google Calendar functionality within your WordPress dashboard to make content management and workflow easier.
2. Text Enhancer
Every time I encounter a blogger who is able to write daily, or who produces a new eBook once or twice a month, I am overwhelmed with jealousy. When I first started, I was lucky if I could write a post twice a week and stay on top of my quality game.
I’ve improved over the years, but I’ve never come close to the level of prolific content producers who seem to have valued novel content at all times. If you are looking for help becoming one of them, this post – unfortunately – will not help you.
But if your goal is to write more productively and create diverse content, then this is the tool to use.
Text Optimizer is a semantic search tool that makes searching and optimizing content easy and productive. Simply enter your target keyword and let the tool suggest topics worth covering if you want your content to be relevant.
Databox is a business dashboard that can be used for anything, including creating content, communicating with influencers, and building relationships.
I use it to monitor multiple RSS feeds to keep in touch with bloggers and influencers I have previously contacted. Databox also connects to Gmail (which is very useful because I keep a separate Gmail account just for relationship building and communication purposes).
Databox’s free package is very brief: I’ve never had to pay for the free plan.
Databox offers an insane amount of integrations. There are a few great WordPress plugins that integrate with Databox.
When it comes to SEO, it is extremely easy to keep all metrics under a safe roof. You can save time by not having to open multiple dashboards. And you are able to monitor everything and never miss any data source.
This is where WebCEO comes in handy because it makes it possible to set it up based on the tasks you choose to prioritize. Check out their SEO routine automation tool that allows you to maintain multiple projects within a single dashboard and benchmark specific tools to make the process more productive.
WebCEO is a great competitor research tool for any industry, and it will show you the terms it ranks in as well as progress: how the rankings have changed over time.
But I also use it to search for influencers: you can quickly run the blogger’s domain through the tool and see what areas of influence this blogger is in. It’s a great way to craft a more targeted offer.
It also shows a huge amount of data for free, so I prefer it over its competitors.
Namify is one of those tools my team uses to launch just about anything. It uses AI to generate business names based on your topic you focus on and your primary keyword.
As a result, your new name is short, easy to brand, and totally reasonable.
Namify also helps you choose a logo for your new project and define your entire visual identity.
This tool makes starting a new project much easier and really productive.
6. Jarvis AI
I was a bit skeptical about AI-powered tools that claim to write content for you. However, this was highly recommended, and I was pleasantly surprised at how well it worked!
Jarvis.ai is an AI-powered content production tool. Helps with thinking and creativity (using autocomplete). He’s surprisingly smart and always knows what I mean to say.
The creation of relevant content cannot be automated, of course, but this tool can make it easier and more productive.
Agorapulse is a great social media listening tool that allows your team to quickly respond to your customers’ private and public messages on social media. You can find any influencers on any topic using the built-in search terms and categories.
There is not much to be said about this, as it is a very straightforward tool. But it is really useful and easy to use, so check it out.
One feature that helps your team increase its productivity with digital marketing is its ability to allow you to assign any mentioned brand to any employee or team. This helps with team collaboration, removes barriers and helps keep everyone informed.
Buzzsumo makes your team more productive on many levels:
- Find ideas for content and evaluate how you can outperform your competition
- Find common niche search queries and questions
- Monitor industry trends
- Collect and nurture customer opinions
I’ve been a big believer in Buzzsumo since the beginning, and it still has no peers when it comes to the sheer amount of price. It is a comprehensive business platform that works by giving you all the power over the tool.
You can use the tool for just about anything: sales, CRM, support, social media, marketing, analytics, and dozens of others. You are only limited by your imagination.
Buzzsumo is a very cool platform that works by taking information from all over the web regarding content and presenting it to you to use in targeting your content campaigns.
Find content from any brand or competitor, see how they’re performing, and find out how you match up with them. Buzzsumo is one of the greatest discovery tools on the web. They offer free searches and data, but it is worth paying for their professional services if you are really serious. Honestly, their agency package is probably the best deal, unless you’re a very small brand or a startup just starting out in the industry.
Buzzsumo is a great influencer marketing tool, too. It goes through your past and present data to create marketing patterns that find your most valuable influencers.
From there, you can focus on those people, rather than casting your network too wide. In influencer marketing, this is a very important and often overlooked tactic in order to reach as many big names as possible. Don’t fall into this trap.
Productivity is the key to efficiency and success. If you want your digital marketing to succeed, you need to optimize the process well and remove any institutional SEO for your entire company to contribute ideas and co-promotion.
Productivity doesn’t have to destroy creativity if you choose the right tools, and the above tools are perfect for that: they keep everyone efficient while fostering creative approaches and collaboration.