Digital Marketing Websites

6 Website Management Tasks – And Why They’re Important

6 Website Management Tasks - And Why They Are Important
Written by publishing team

A good looking website with plenty of opportunities for engagement is key to developing your brand. However, a website that promises too much and delivers sporadically can seriously damage users’ perception of your business. Most websites start out perfectly, but the rapidly evolving technology means that they don’t continue that way. In this blog, we outline the six main website management tasks that are necessary to keep your site running at peak performance.

1. Security monitoring – continuous

A poorly secured website is not just a threat to your site data; It also poses a risk to any customer data that you may be in possession of. First of all, check that your security software is up to date and that the subscription (if necessary) is fully paid. Find out what services your security provider offers and schedule in regular security audits if they aren’t already.

Most importantly maintain your security awareness at all times. If you get a login alert via email, or if your site starts behaving strangely, look up immediately. Your security provider will have the option to immediately check your site for malware and security threats.

2. WordPress Plugin Updates – Monthly

If you have a WordPress site, you need to get used to updating plugins every month. Plugins are pieces of software that enable a full set of features on your website such as forms, image galleries, menus, backups, etc. Plug-in authors regularly update software to take advantage of changes in technology.

Update option? No, not if you want your site to work efficiently and effectively for your users. Updates can also be fixes to remove identified vulnerabilities. Ignoring the update could put your site at risk.

3. Page Speed ​​Test – Monthly

The time it takes for your site to load is critical to sticking with your users. Google’s recommendation for the optimal page load speed is 2 seconds. Once it hits the 3 second threshold, the bounce rate starts to increase alarmingly as visitors lose patience and click away to another site.

You can check your loading speed using PageSpeed ​​Insights from Google. In addition to your page speed, you’ll also get suggestions on how to reduce it. Since May 2021, Google has been measuring load speed as part of its metrics, so the faster your pages load, the higher you will rank.

4. Put yourself in your clients’ shoes – monthly

We probably all know the frustration of finding ourselves in a “form loop” where we fill out the required information online but can’t submit the form. There is a simple way to make sure that your visitors never go through this torture – you simply put yourself in their shoes.

Try each template on your site and follow the process from start to finish. There is a danger in assuming that if no one complains, it means that it is working fine. It is most likely the case that angry users have given up and moved on to one of your competitors.

5. Check your site’s performance – monthly

Do you know how well your site is performing? Website analytics provide a wealth of valuable data and regular checks can let you know if the changes you make are actually having an impact. Tools like Mint, Google Analytics, or Woopra let you know:

  • Pages that perform best
  • How do users find your site
  • What device are they using to browse
  • How do visitors interact with your content?

6. How is your site ranked? – per month

Most business websites are “search engine optimization”. This includes the strategic use of keywords in order to rank well in search engine listings. The ultimate goal is to get to page 1. To check your ranking, test your site’s keywords. If you’re not sure about these, use the main address of each web page to do an online search on Google, for example.

If you are not satisfied with the way your current keywords are ranked, you can do some keyword research to improve your results. Use a free tool like Keyword Planner or Rank Tracker to find new options with high search volume.

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publishing team