Digital marketing has evolved a lot in recent years. It’s not just about using the right keywords and posting content consistently. A lot of new elements like technical SEO, local SEO, user experience, etc. are now playing a role in your marketing success.
New tools like website crawlers and log analyzers are becoming essential to maintain an edge over your competition.
In this article, we will understand what web crawlers are, and how a web crawler will help your digital marketing process, along with a short list of website crawler tools that we recommend.
What is a web crawler?
A web crawler is a tool that collects content from the web to build a set of information for further analysis.
Web crawlers analyze keywords and hashtags, index URLs and content, rank web pages, check if links and HTML files have been updated, copy web pages, and open detected URLs to crawl new sites. The collected data can be used for multiple purposes.
For example, data collected by a search engine (such as Google) can be accessed to find specific content or it can be evaluated to improve the quality of existing content.
How does the web crawler work?
It starts with one initial page, collects content, extracts data from that page, finds other pages, and the whole process iterates.
Let’s see how using a web crawler can help your digital marketing business.
How does a web crawler help with digital marketing?
Now that we’ve briefly discussed what web crawlers are, what they do, and how they do it, let’s take a look at how you can take advantage of them in digital marketing.
Searching for potential clients
For example, let’s say you’re a B2B company that helps companies create high-quality content. You need to know when other companies are looking to hire content writers so you can approach them (one of the many ways you can find new clients). This information can be found on sites like LinkedIn or other job sites.
Imagine how long it would take to find these sites manually and get that valuable data, and how much stress you would go through. With a web crawler, the data will be available to you faster and in a format that you can easily understand and use.
Perform competitor analysis
Web crawlers are especially useful in getting a lot of information about your competition. Manually collecting your competitors’ data, like their prices, can be time consuming, especially when you have a lot of it.
Your marketing, sales and product development team can get a huge advantage with web crawlers. It will give you a chance to review what works for your competitors and what doesn’t so you can apply the lessons to your business.
This is one of the best ways you can use a web crawler for digital marketing. You can use the web crawler for the following:
- Pricing: You can adjust your prices to compete fiercely with your competitors.
- Offers: New deals or discounts for existing and potential customers.
- Content analysis: Learn what works for your competitors and create relevant content for your business.
- a product: Monitor your competitors’ new features and how they are received.
- the target audience: Find out which market segments you are missing.
- New competitors: New business appears all the time.
keep up with trends
Staying up to date with relevant information regarding your sector gives you an edge over your competitors. With access to the latest information, you can understand what your existing customers need and what new segments you can target.
Web crawlers make this process quick and easy by collecting a lot of information in one place.
Get real reviews of your brand and your competitors
In fact, very few of your customers will be interested in giving you detailed feedback. Even if they did, it might be a bit condescending and wouldn’t be of much value to you. With a web crawler, you can get comments, posts and reviews on external websites and forums. Moreover, you can also get reviews of your competitors as well.
The best part is that it will be real feedback! This is indispensable information for your marketing and product team. You will already know what works for you and your competition.
Find listings and articles to get your name out
With a web crawler, you can see where your competitors and other websites listed in your sector are listed and their contact details. You can list them on multiple sites that can get a lot of high-intention traffic to your website.
You can also track and find other blog articles, such as comparison articles, to refer to your business.
Choose the best sellers
If you depend on any kind of third party service provider for anything, you can easily do a search while choosing one. Web crawlers will help you get important details like prices and service availability to multiple vendors for a particular service.
This comes in handy while selecting marketing tools or services.
Now that we have seen the usefulness of web crawlers in digital marketing, let’s see what are the best website crawlers that you can choose from.
Best Website Crawlers for Digital Marketing
Choosing the right tool to market your business is one of the most important decisions you can make. It will determine the quality, quantity and type of data collected, ease of use by the team, and integration with your existing process.
Below we have listed the best website crawlers that you can choose from.
Features: JetOctopus provides visual data for technical SEO audits. It requires no setup, comes with a log analyzer that provides live data, and comes with free GA and GSC integration.
It is easy to use and its dashboard will allow you to validate your location before you finish your morning coffee.
Pricing: $30/month with a crawl limit of 100,000 pages.
Features: It scans your site for more than 130 types of technical SEO errors. SEMrush Site Audit also provides objective reports on various criteria including international SEO. Additional features such as reporting automation and task management make it a good choice.
Pricing: Custom pricing based on your needs.
Features: Apart from a great technical SEO audit tool, the OnCrawl platform also has tools like a log analyzer and backlink tracker. Its ability to pass through a large number of links and compare crawls is unparalleled. It also provides customized and segmented data reports.
Pricing: Starting at 49€/month with a maximum of 100k URLs per month.
Features: DeepCrawl provides customized reporting, analytics, and automation features, making it a great enterprise-level SEO audit and web crawler. It provides a flexible API with which you can send data wherever you want.
Pricing: Custom pricing based on your needs.
Features: Screaming Frog’s SEO Spider can do just about anything including JS rendering, GA integration, and XML sitemap generation. They are one of the leaders in this field with their customer base including companies like Google and Amazon.
Pricing: The free version can crawl 500 web pages and the paid version costs €149.00/year with no crawl limits.
Of course, each crawler has its own advantages that must be accurately measured by your SEO and marketing teams to determine the best one for your needs.
Using a website crawler for digital marketing will give your business a much-needed boost. As you can see, a website crawler can help your business in multiple ways and prove to be a cost effective solution. With it, you can easily get more information about the industry you work in and your competitors.