Search Engine Optimization (SEO) is a long-term solution for any company looking to grow with organic search traffic and online visibility. Since higher organic search results receive a third of the clicks, a drop in ranking can be detrimental to your business. Implementing SEO best practices on your website will help ensure that your web content is seen by as many potential customers as possible. The more visitors you have, the higher your chances of converting those visits into sales!
Consider these stats reported by Backlinko:
- Score #1 in Google’s organic search results with an average CTR of 31.7%.
- Organic result #1 for a click is 10x more likely to receive a page in position #10.
- Moving from position #3 to position #2 usually results in a significant increase in your CTR.
Your chances of earning these top positions in search results are slim if not zero without an SEO strategy and implementing white hat tactics to make it happen. Not only do you have to craft your SEO strategy, but you will also need to have patience, knowledge, and dedication to making constant adjustments to your website. But, let’s face it, most business owners don’t have the time or experience to do it themselves. That’s why they hire a search engine optimization (SEO) agency to provide SEO services for their business.
A search engine optimization (SEO) agency provides services to create and implement an SEO plan to maximize the return on investment of your digital marketing investment.
To get the best results from your search engine optimization services, you need to define your digital marketing goals and determine how organic search traffic can help you achieve these goals. A search engine optimization (SEO) agency provides services to create and implement an SEO plan to maximize the return on investment of your digital marketing investment. The bottom line is that good SEO services will help you improve your website’s ranking and visibility within search engines.
In this article you will learn:
- What is SEO and why you need it for your business
- Benefits of investing in SEO services
- What does a successful SEO campaign look like
- The Search Engine Optimization Services You Need
- How do you know if your website is doing well in search engines
- Steps to Finding an SEO Service Provider
- The Importance of Finding a Search Engine Optimization Service That Gets Results
What is SEO and why do you need SEO services
SEO is search engine optimization. It includes all the on-page and off-page strategies and tactics and technology to improve a website’s visibility and ranking in search engine results. A search engine optimization (SEO) company will work with your content on and off site to increase your website’s traffic and visibility on the Internet. This increases brand awareness and improves search engine rankings.
There are a number of reasons why an SEO company is important to your business. SEO companies will create a plan with your business in order to maximize the return on investment for your digital marketing efforts. The ultimate goal is to see your website rank higher within the search engines and drive potential customers to your website where they can be converted into buyers.
Benefits of investing in search engine optimization
Allocating money to spend on SEO services in your marketing budget is essential if you want to attract potential customers to your website from search engines. Benefits of investing in SEO services include:
- Increase relevant traffic to website from organic search, which means more sales potential
- Rank higher on Google and other search engines
- Enhanced online presence — to gain a larger audience
- Your site will be easier to navigate for users, resulting in lower bounce rates and higher conversion rates
- Better understand how to improve the content on your website
Include a successful SEO campaign
For your SEO campaign to be successful, your SEO agency will need to create a plan for your business. The best plans will include:
- Keyword research and competitive analysis
- On-site and off-site optimization
- Technical audit and site bug fixing
- Content creation and promotion
- Structured Data and Entity Building
6 SEO Services Your Business Needs
Once you have decided to hire an SEO company, it is important that you understand what services to include. A basic understanding of search engine optimization (SEO) services will prepare you to find the SEO agency that will be best suited for your company and digital marketing goals.
Keyword Research Services
The first step in any SEO service is to determine which keywords should be the focus of your search engine optimization efforts. Knowing which keywords to target helps you create relevant content to attract potential customers. This is done through the process of evaluating your market and your unique products and services. When you know what users are actually searching for when they look at search engines, you will be able to optimize your content in order to rank higher.
Competitor Analysis Services
Competitor analysis is perhaps one of the most important parts of running an online business. The same can be said about the importance of competitive analysis in SEO. Understanding how your competitors’ sites perform in search results, the relevant keywords they use, and the types of backlinks they gain will inform your SEO strategy. A good SEO agency will include a competitive analysis as part of their foundational work when they start their business with you.
On-page optimization services
From meta tags to page content, website structure, and HTML, on-page optimization services focus on making your website more visible to search engines. On-page SEO is an integral part of an overall content marketing strategy that includes creating keyword topic groups with high-quality solutions, products, and blog pages that will rank highly in results, and ensuring these pages are optimized with titles, titles, and meta descriptions.
Off-page optimization services
Off-page optimization services include link building and social media. Publishing high-quality content to other sites and blogs, as well as various social media such as Facebook and Twitter, will provide high-quality links back to your site which increases the likelihood that your website will rank higher in search results.
Technical SEO Services
Technical website issues like slow page load time, broken links, and many redirects can cause your website to be penalized by Google and other major search engines. A sharp drop in search results rankings and a drop in organic traffic is possible without proper intervention. Making sure your website complies with search engine guidelines so that it can be crawled and indexed without any problems is a process known as Technical SEO. An SEO technical audit will evaluate your current website and identify the aspects you need to improve for a smooth online experience. Then, the SEO team will implement the tactics to fix any technical issues with your site.
Reporting and analysis services
The last step in any SEO service is to track your progress. Analysis and reporting give you a snapshot of what’s working and what needs improvement. You and your agency should always have a good idea of how well your website will rank against competitors, how much traffic your site is earning from organic search results, and the conversion rate from organic traffic. These reports will help you determine whether or not your website is attracting relevant visitors and what adjustments should be made to improve impressions and search ranking.
How do you know if your website is doing well in search engines
Some of the main indicators that your website is doing well in search results are tracking our traffic, users, impressions, click rate, and our rankings for specific keywords. You have to track these metrics over time to see how your site is improving or declining, or why your website isn’t ranking, then use the data to determine where you need to make improvements or dive deeper to look for technical issues in your website.
It is important to check and monitor the results of the work of an SEO company. There are a number of tools that can help you do this:
- Check Google Analytics and Search Console
- Monitor social media referrals to see how many people were referred from different networks like Facebook and Twitter
- Use a tool like Open Site Explorer at Moz.com to check how many external links you receive and where they come from
- Use a tool like SEMrush to monitor the health of your site and identify any technical errors on your site
Steps to find a search engine optimization service provider
There are a number of steps you must take to find an SEO service provider for your business. Your search for an SEO agency should include:
- Ask our Business Partner Network to refer you
- Make sure they are experienced and qualified
- Ask for references and case studies
- Ask about their techniques and what they offer
- Find out how long it takes to see results
- Ask them for a quote including the cost and details of the plan you’ve agreed to
Find SEO services that get results
Business owners understand that getting more traffic is essential to success. The more people visit your website, the better! However, it is important that you not only increase traffic, but also ensure that those visitors are converted into sales. If you own a business, you need to invest time in understanding what search engine optimization is and how it can help your website grow.
When done right, SEO can be a great way to ensure that you get quality traffic to your site every month. However, an effective search engine optimization strategy takes time to develop and implement. And it’s good to keep in mind that search engine algorithms are constantly adapting, so strategies need to be adjusted as well. (Something a SEO expert will constantly be watching!)
Although search engine optimization is important, there are some SEO agencies that do not provide high quality services. Always make sure to research any potential company before investing your time or money in their services. Make sure they follow white hat SEO tactics. And remember that SEO is a long game. Building organic search traffic and rankings takes time. It’s possible that anyone who tells you differently will not be completely honest with you.
SMA Marketing’s team of search engine optimization (SEO) professionals has the necessary expertise in the ever-changing SEO industry to help our clients improve their online visibility. Our SEO strategies are customized to our clients’ specific needs and goals.
Whether you’re a B2B or B2C business, or a local service business, we take the time to understand your company, your industry, and your competition to understand what’s best for you.
If you’re not ready to hire an agency and want to get your digital marketing done on your own, we have a course just for you! Click below to find out how the Simplified Digital Marketing course will give you the SEO skills you need to do it yourself.