With all that agencies offer on their boards these days, it’s not too surprising that accessing the web hasn’t been given the priority it should have. As an agency owner for several decades, I know that the day-to-day burden of owning an agency has kept us focused on client demands with little time to take on new challenges.
But what if I told you that thousands of agencies, big and small, actually offer access to the web as part of their offerings? Digital agencies, SEO, web development, performance, media, and design are already seeing great value in web accessibility, for them and their clients. why? Because 1 in 4 people in America has a disability that interferes with how they use and interact with websites. This is a number you cannot ignore as a marketer or as a human being.
The good news is that innovation in web accessibility through automation and artificial intelligence makes web access straightforward, actionable, and extremely valuable for agencies.
Here are four ways agencies of all sizes can easily benefit from using AI-powered web access solutions as part of their offering:
1.) The distinction of being a comprehensive agency
AI-powered web accessibility solutions are a game-changer for agencies as they make it straightforward and efficient to provide web access to all your clients, without missing a thing. Therefore, you can confidently provide this service without having to consider project constraints or budgets. This will enhance your reputation as an inclusive agency as you make it a point to ensure that all of your clients’ websites are accessible to people with disabilities. This, in turn, helps maintain online reputation management for your customers.
2.) Accessible websites perform better
Web access is not only about making websites accessible but also about providing a better user experience. This is why innovative solutions like AI-powered web access solutions help any website perform better.
When you make your website accessible, you expect more traffic because you open up your digital world to the 25% of the population that otherwise wouldn’t have access to your site. Moreover, you can greatly improve the user experience by allowing people to customize their experience according to their capabilities. By doing this, you will extend your dwell time and bounce rate, which will improve your SEO and conversion rates.
When you don’t have the resources or manpower to integrate web access into your agency’s offerings, technology and artificial intelligence can help take care of the heavy burden and take care of it, saving you money and ongoing efforts.
3.) Reduce litigation risks for your agency and clients
Since accessibility is a civil rights issue, there is legislation in place to protect the rights of people with disabilities. It is important for you to be aware of how this will affect your agency, as well as the solutions available to you to take action. AI-powered web access solutions allow you to mitigate the risk of lawsuits for your agency and your customers, by making websites accessible to people with disabilities. It is important to know that AI-powered web access solutions have significantly evolved and outpaced other free web access solutions and plugins that don’t really reach compliance.
4.) New sources of revenue for your agency
There is no reason why a given package cannot be accessed in the same way that design, development and maintenance costs are considered when creating websites. It is already a proven income source for thousands of agencies that generate more revenue from every website you create with the added value of being a comprehensive agency.
Stand out and do the right thing
The good news is that you now know the benefits of web accessibility for your agency. The better news is that innovation in web accessibility, such as AI-powered solutions, makes it an attainable and affordable service for any agency, not just for big agencies with big budgets. More specifically, its automated nature makes it a convenient business decision for any agency as it is efficiently implemented and maintained.
Agencies, large and small, can significantly bridge the web’s access gap and allow people with disabilities to enjoy all that the web has to offer. It is a service with a huge added value for your customers, as well as being the right thing to do.
It’s a win-win for everyone involved: Agencies gain happier clients, your clients are happier because their sites perform better, and people with disabilities get greater access to websites and all they have to offer.
It’s time for your agency to add web access to your offering, and thanks to artificial intelligence, it’s easier than ever.
Get clarity on the accessibility status of your agency’s website and compliance with accessiBe’s free, private, and comprehensive accessibility testing tool. Within seconds, you’ll have the information you need to start your web access journey.