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3 reasons small businesses need marketing agencies now more than ever

3 reasons small businesses need marketing agencies now more than ever
Written by publishing team

I’ve spent over 20 years working in marketing agencies, wondering what clients and prospects want. Now that I’m on CallRail, I know (because we asked).

By analyzing responses to our survey of 600 small to medium-sized businesses (SMBs) in the United States across industries, we confirmed what most suspected: The pandemic has forever changed business as we’ve known it. But we didn’t expect it to be so much good news.

For marketing agencies, news is better than good.

Among your current and potential customers, 33% said the pandemic has not affected their business. 11% has already grown their business during the closing period. And 80% say they’ve made a full recovery, are willing to spend more – and would rather leave marketing to you.

Here are three outcomes your agency can use to grow its business.

1. 96% of SMEs are willing to pay more money to agencies for consulting services

The market opportunity for marketing agencies cannot be overstated. 96% of respondents said they would be willing to pay agencies for additional services to improve their business outside of marketing – such as customer service workshops, sales training, or brand training.

If your agency has already expanded the scope of your services, you are in luck. If not, you should consider new offers that are logical extensions to the ones you already offer.

Listen to your customers to better understand what they need beyond what you offer (marketing analytics tools like conversational intelligence can make this easier by automatically transcribing calls and using AI to display insights). Then test new services that match the demand and expand existing capabilities.

2. SMEs with agencies not only beat the epidemic – they grew

As companies scrambled to cut back on spending during the pandemic, those without marketing agencies have paid a price. Small and medium-sized business owners with agencies were 82% more likely to say they had developed their business during the pandemic.

but that is not all.

Although only 11% of SMB owners we spoke to currently work with a marketing agency, 45% of DIY marketers say they are likely to hire one in the future.

3. Small and medium-sized business owners prefer to leave marketing to someone else (such as your agency)

Nearly 50% of small business owners say they do all of their marketing themselves, spending an average of 20 hours a week doing it. Seems a lot, doesn’t it? 74% of survey respondents agree that they prefer to focus on “essential business responsibilities,” such as spending time with clients and helping employees exceed expectations.

They wear ill-fitting marketing hats because they know their marketing presence matters, not because they want to.

Furthermore, 93% of small and medium-sized businesses that have hired an in-house marketer said they may still deal with an outside agency. 67% of those who hired an in-house marketer wish they had hired an agency instead.

This is where your agency comes in. Your team is not only good at marketing; They enjoy it. And by relieving business owners of the marketing burden — updating sites, creating content, launching ad campaigns — you give them time and energy back to focus on customer service, satisfaction, and retention.

You can also tell potential clients that 100% of small and medium-sized businesses that have hired agencies say their investment has already paid off.

There has never been a better time than owning a marketing agency

The Secret: Despite the pandemic, small business owners plan to continue investing in marketing partners and agencies who can help them shift their focus to growing their business.

There is a lot you can learn from our survey – 28 more pages. Dig deeper by downloading the full report Customers Say It All: What Small Businesses Need From Marketing Agencies Today

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publishing team