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20 Business Lessons From 20 Years To Apply Today! | Furia Rubel Communications, Inc.

20 Business Lessons From 20 Years To Apply Today! | Furia Rubel Communications, Inc.
Written by publishing team

It’s hard to believe it’s been 20 years since I founded Furia Rubel Communications. This may sound like a long time, but it all seems to have started yesterday. While there were hundreds, if not thousands of lessons learned along the way, I decided to focus on 20 business lessons learned in 20 years to apply today since 2022 is 20 for the agencyy Feast.

After practicing law for several years in Philadelphia, I moved to a farm with my husband in Bucks County, Pennsylvania. I was commuting three hours a day to unsustainable Philadelphia with a young child at home, and found myself looking for new opportunities away from litigation. I was fortunate to work from home at a cable technology startup and then at a direct marketing agency where the idea of ​​starting a PR agency with a niche in marketing for law firms first took hold. Shortly thereafter, Furia Rubel was born…and that was in 2002.

Along the way, there have been so many lessons learned, establishing long-term relationships, incredible clients and tons of work that I am most proud of.

When I was thinking about the lessons I learned, some of which came to my mind were the things I had to do to set up the company. This involved hiring different people who are smarter than me: a skilled business attorney, an honest and straightforward accountant, an executive coach, and a separate accountant. Starting a business requires devoting time to creating a robust infrastructure and systems while developing the business, talent, and pipeline. One of the first books I read, and which I still refer to as new entrepreneurs, was The E-Myth Revisited by Michael Gerber. While these are things I did, they are not business lessons learned 20 years ago that can be applied today.

Lessons learned collectively and individually at Furia Rubel come from years of listening, emulating, trusting and taking risks, and learning from mistakes and successes alike.

lessons in innovation

  1. consume information: To innovate, we need to consume as much data as possible. Take surveys, ask questions, conduct research, test, test and test again, and collaborate with your internal teams and clients.
  2. Broadening the definition of innovation: Don’t just think of innovations as the new technologies you plan to adopt. While this is a huge component of innovation, it is also a mindset. It’s how you approach the way you work with others and your company culture. If we have learned anything from the pandemic, it is that empathetic and authentic human resource management is required for innovation.
  3. Embrace that everything will be different tomorrowTimes are changing and the belief that what we do today will be the same tomorrow is simply not true. Public relations were very different when the agency started. We haven’t thought about SEO, social media, websites, website user interfaces, integrated communications, and the many other practices that go into effective communications. Think of it this way: in 2002 it was most effective mail or fax A reporter’s press release, something I haven’t done in nearly 15 years.
  4. Creating a culture of experimentationAt the beginning of my career, I wrote an article on Opportunities in Crisis. It was about learning from challenges and mistakes. Nurturing a culture of experimentation is no different. To be successful, one must also make mistakes. The important thing is that we learn from those mistakes. Allow your colleagues to learn through trial and error, too. Foster a culture where there are no misconceptions when brainstorming, where there is time to allow trial and error so that you can course correct, and stop resisting change.

Driving lessons

  1. Leading by example and integrity: I’ve always said we should lead by example. For me, that means hiring freelance translators and having them work for the agency before they work for a client. This means doing all the things we would recommend to the client if they are the right things to do for the company’s communications. It means taking time off work and maintaining boundaries as a business leader. It means saying “no” when “no” is appropriate and always means answering “why” before you are asked.
  2. Actively listen, empathize and be human: One of the hardest lessons for me is learning how to listen effectively. This work is still in progress because I am excited about the work we are doing and there is a constant flow of ideas in my head. When I’m talking to others, I need to control this flow so as not to interrupt others. I have learned to write these things as they come to me, so as not to forget them. I have learned to apologize if I interrupt and confirm what I thought I heard. As for empathy and being human, if you don’t understand what that means, ask the people around you or take a course in emotional intelligence. Remember that each person’s life experience dictates how they communicate and how they interact with others.
  3. take risks: If I had a cent for every time I said, “I’m risk averse,” I’d be rich. However, she faced a lot of dangers in the leadership of Furia Rubel. Work launched. I have hired employees. I spoke to reporters. She launched a sub-brand, Media Source Guide, which failed miserably. These are just some of the risks I took. However, in order to lead, one must be willing to be weak, take constructive criticism, think creatively, innovate, and know that whatever the outcome, it will lead to deeper wisdom.
  4. Take responsibility for mistakes even when it’s not youAs the leader of an organization, blame is something that cannot be held by others. Always take responsibility for mistakes even when they are not your own.

lessons in effective communication

  1. Accept that your business is not immune to crises: Plan for a crisis and never say “never.” Every company will face some kind of crisis in its corporate life. Some are less important than others, however, the Covid-19 pandemic and the massive increase in natural disasters have proven essential to prepare for a crisis communications plan.
  2. Drafting internal messages to external audiences: When you plan to send a message internally in your company, know that there are myriad ways to share the same message with external audiences including the media. Just because you say it’s “confidential” doesn’t mean your employees will comply with it. Write each message as if it were to be posted all over Times Square.
  3. stop: There is power in stopping, when speaking, when writing, when responding. Do not fill the silence with additional information. Stop and wait for the other person to speak. Pausing allows you to think and allows you to complete an idea without having to say more.
  4. Pursue knowledge: No matter how much you think you know, there is always more to learn.

Lessons in Inclusion and Belonging

  1. Fostering a Diversity MindsetA diversity mindset means listening and learning from people with different backgrounds, experiences, ages, and many other factors. It means living in diversity and listening to and benefiting from different points of view. Adopting a diverse mindset is a way of life.
  2. Meet others wherever they are: Understand that there may be resource limitations and how this has changed over time. For example, when contacting a business team or virtual clients, it is important to know if they have access to technology, if they have up-to-date technology, and how they need to communicate with them.
  3. Remember that words matter: Take the time to learn how to communicate with others in a comprehensive, not abusive, way. This is an ongoing process. This means learning the language of racism and its origins. It means understanding how to use pronouns correctly in gender communication. This means being alert to microaggressions, ageism, and more.
  4. Look for a variety of points of view: Your life experience is your own, and the information you consume will likely align with your views. It is precisely for this reason that some people watch the BBC while others watch Fox News. In fact, social media platforms are programmed to feed you more than you actually consume. As a result, your job is to seek diverse perspectives. Read conflicting articles. Ask people for their opinions and why. Learn why some people have strong feelings about social issues that affect them while others don’t. As you listen, you will certainly learn and foster a more inclusive environment that creates a sense of belonging for all.

For more information, see the DE&I RESOURCE CENTER in Furia Rubel.

Lessons on Growth and Business Development

  1. Talking to strangers: LinkedIn is successful as a networking platform for a reason; It allows us to “talk to strangers” easily. Talking to people you don’t know is a huge part of growing a business. At our agency, that means connecting in person and virtually, interviewing guests on podcasts, researching new opinions for articles and blogs, and tapping into introductions from people we don’t know otherwise.
  2. Ending unhealthy relationships: Throughout my career, I have learned to end unhealthy relationships with clients, potential clients, business partners, and more. This does not mean that these relationships are “bad,” it simply means that we are not the right fit. The analogy I always use is dating. Sometimes, it takes a few encounters to determine if a relationship is a good fit. Once you figure it out, learn healthy ways to move forward without burning bridges.
  3. Accept this value determined by the recipients of your products or services: During 2020, I participated in a training program on individual service pricing with Blair Enns. His Win Without Promotion is one of the best programs I’ve had in my career. Simply put, make it clear that the value is determined by the recipients of our products or services. Don’t try to work with or sell to companies or individuals who don’t see the same value as you.
  4. Refuse to do wrongRejection of the wrong action has the same value as the acceptance of the right action. In the third year of my journey as a CEO, my CEO coach taught me that “no” is a one-word sentence. Learn when to say “no”. If it’s not okay, it probably isn’t. In corporate relationships, have a customer rating tool that allows you to rate where you’d best spend your time. Rejecting the wrong business will allow you to focus your time on attracting all the right business.

Bonus lesson: Learn how to manage. This is a concept that was taught to me early in my career and I wrote about it in 2019. The blog is worth reading as you can manage it effectively at any stage of your company’s journey.

Finally, and most important of all, enjoy the trip!

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publishing team