Digital Marketing Agency Websites

14 Agency Pros Share Their Best Practices For Website Management

14 Agency Pros Share Their Best Practices For Website Management
Written by publishing team

Your company website is the ultimate marketing tool. They are often the potential customer’s first point of contact, and can drastically affect how they view your brand. An outdated or inaccurate site can quickly turn off users, while an attractive and useful site can increase consumer confidence and interest — and help you make the sale.

As a business owner, you need to prioritize your web presence and ensure that it works for you as a marketing tool. Below, 14 members of the Forbes Agency Board summarize some of the best practices for running your company’s website.

Images courtesy of individuals.

1. Think of mobile first

We live in a world where two thirds of the population now owns a mobile phone. Everyone uses their devices on a daily basis. This is why it is imperative to have a website that is accessible on mobile screens, with an engaging user experience, updated content and clear calls to action. – Daniela Pavan, Ad Store New York

2. Quarterly review and improve as needed

It is important to set a follow-up appointment on the site and review it every three months. This means that it is important to ensure that there are many ways to review the success or failure of the existing structure. When you are able to do this, you will see that there are many ways to improve public access as well as communication for people. – John James, burning results

3. Set a Brand Keeper to audit the site

The audit process doesn’t have to be painful. Just read the site, and look at it perfectly with the eyes of a first-time visitor. To make it easier, designate someone to be the ‘brand keeper’ and make it part of their job to do it at regular intervals. It’s also a good idea to ask new employees for their opinions, as they are better able to spot anything confusing. – Sarah Manon, adjectives

4. Build on a platform that is easy to update and automate where possible

Today’s landscape is changing very rapidly. If your website is doing its job, at least, it can keep up. This means that your site should be “alive and breathe” and built on a platform that is easy to update, change or modify quickly and effectively. After that, it should work! Bonus points for site features that can be automatically updated as you post content, such as a social networking feed. – Sarah Helmytribe

5. Post fresh new content

If the site is up to date with a content management system (like WordPress), then content is the next most important aspect of any website. Whether it’s in the form of an informative blog post or additional content on service pages, Google loves in-depth and informative content. We start with a site audit and prioritize pages by traffic or conversions, and then start looking for content opportunities for each page. – Matt BowmanThrive Online Marketing Agency

6. Don’t forget to update the main content

The two tactics we used to update our website are our ongoing weekly blog articles and website accountability setting. Constant blogging ensures that timely and relevant content is always added to the site and shared on social channels. We’ve also found it helpful to assign accountability for the site to one team member, ensuring all core content is kept up-to-date and up-to-date. – Elisa Liuinfluential executive

7. Always consult analytics

With Google Search Console and Google Analytics, you can naturally measure how well your website is performing across a number of KPIs, including traffic, click rate, bounce, etc. With this data, we can update the items on the page , such as metadata, suggested links, body content, etc. to increase the usability of our website and on-site metrics that contribute to larger conversions. – Christopher Jones, LSEO.com

8. Ask customers which part of your website made them call you

This is one of my first questions to every potential client who says, “I found you on the Internet.” The answers help update, re-prioritize, or emphasize areas where the message needs to be modified or tweaked. We advise all of our customers to keep track of how they are found and what helps convert a sale. – patrick nicks, NewPoint Marketing

9. Real-time development

By the time you update your website, the next version will likely need to start development. Develop on a platform that’s easy to program so you can make quick changes and improvements based on real-time data analytics while looking for your next iteration. – Jessica Hawthorne Castro, HAWTHORNE LLC

10. Make website maintenance a part of your daily marketing activities

It may seem obvious, but the most common reason websites lag is that updates and maintenance are not an essential part of daily marketing. Once the repair or construction of the website is complete, the project is not finished, nor should it fall by the wayside. Include your website as an essential part of your annual marketing plan and create a calendar for regular updates. – Keri WhitmanClarity

11. Have a joint cross-functional team

The site is not an independent asset. It is a marketing tool. Incorporate website updates into your go-to-market plans so that the website continually reflects the company’s evolution and growth. Include the cross-functional team in discussions on topics of blog posts, product page updates, etc. to keep content up to date and reflecting company values. – Preethi Vidanatan, sticks

12. Follow SEO Best Practices

Your website is not a useful lead generation tool if no one can find it. Make it keyword based on the words you want to rank for, and constantly release new content to be ranked by search engines. For example, make sure your title tags and H1 tags are spelled correctly. This helps search engines identify the topic of each page and enables them to rank them accordingly. – Brian Citrine, Advertising Chiropractic

13. Introduce the world to your brand and your team

It is essential for companies to make sure that the website reflects the brand and culture. Our website is currently being renewed. We have ensured that our website embodies our uniqueness by highlighting our team members and the work we have produced for our clients while recording the nuances of our brand. Websites are often an introduction to the customer about who you are. Put the best foot forward. – Sarah Turville, Media Frenzy Global

14. Ask for help

It is very easy for companies to put off work on their websites because although the task is important, it does not always feel urgent. Working with a marketing agency will put a great deal of pressure on your company, open up new ideas for you due to input from outside, and help you generate more traffic to your website rather than just making sure it’s accurate. – Joe ArdizerJordan Crown

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